Why Do We Accept Poor New Business Results?

5 critical steps to turn things around.

By Domenick J. Esposito
8 Steps to Great

The question to ask is why do so many firms accept poor performance from so many of their partners relative to growth and generating revenue?

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There isn’t a firm in existence that does not depend on constant growth to be successful and to generate enough profit to pay its staff and partners well.  Yet, so many firms accept the old bell-shaped curve argument that they are winning if just 20 percent of their partners are good at generating business.

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Domenick Esposito



About the Author

Domenick J. Esposito is the former CEO of Grant Thornton, vice chair of BDO, national growth director at CohnReznick.

He is the author of "8 Steps to Great: The Eight Essential Strategies Driving Success at the World's Largest CPA Firms. And How to Apply the Lessons at Firms of All Sizes," published by CPA Trendlines.

His consulting firm, EspositoCEO2CEO specializes in helping managing partners and other senior partners in small and mid-sized firms evolve their firm from good to a mid-market sustainable brand. Esposito CEO2CEO, actively led by Esposito, draws upon a diverse and expansive pool of consultants with a wide range of expertise who are introduced into assignments when called upon.

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