Maximizing Social Media: The Importance of People

Young people holding social media logos"Social selling is lead generation rooted in social media."

By Jody Padar
From Success to Significance: The Radical CPA Guide 

Social media is the underdog of business development. Although I build relationships in both an offline and the online world, most my firm’s business comes directly from having both an online and an offline connection. I have multiple clients now whom I have never met IRL (in real life).

MORE ON RADICALISM: Thoughts on AI from Sage’s Kriti Sharma | Blockchain: The Basics | Technology + Transparency = Transformation | 5 Ways to Create a More Diverse and Inclusive Workplace | Product Management Meets Strategy | Transitioning to Radical: How Carl Famiglietti Did It
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

It’s all about relationships; it always has been. 

Already a PRO Member? Click Here to Login & Continue Reading →

B.

Get the Key to Unlock Premium Content Reserved Exclusively for PRO Members.

Go PRO Today: Choose one of these great offers

EASY!

Monthly Plan, $24.97
Save $5/month (17%)!

CLICK HERE
FOR
INSTANT ACCESS

7-day, no-risk free trial
then billed to your credit card monthly.
(Cancel any time)
Regular monthly rate: $29.97

BEST VALUE!

Yearly Plan, $249.95
Save $110/year (30%)!

CLICK HERE
FOR
INSTANT ACCESS

7-day, no-risk free trial
then billed to your credit card annually.
Regular annual rate: $359.95

24-HOUR DAY-PASS

One-Time, $12.99
Best for occasional use.

CLICK HERE
FOR
INSTANT ACCESS

Get instant access, expires in 24 hours.
One-time, non-recurring, charge of $12.99

Jody Padar



About the Author

Jody Padar, CPA, MST, is one of the profession’s foremost visionaries and pioneers. She is the author of:

The Radical CPA

and 

From Success to Significance: The Radical CPA Guide

Read more by Jody Padar, The Radical CPA, at CPA Trendlines

As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. And as an author, lecturer, coach, consultant and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition. She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last four years and manages her firm and discover new “best practices.” Padar is married, has two teenage children and swims competitively. Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

Click here for more by Jody Padar