Eric Majchrzak: Taking Risks with Marketing

Portrait of Eric Majchrzak
Majchrzak

3 experiments his firm is trying.

By Jody Padar
The Radical CPA Guide

Eric Majchrzak is a shareholder and the chief marketing officer of BeachFleischman PC, a Top 200 firm in Tucson, Arizona, with approximately about $28 million in revenue, 21 partners and 160 employees.

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We go way back. He’s been known to be pioneering when it comes to digital marketing and social media. I asked him what he’s been up to lately; this is how he responded:

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Jody Padar



About the Author

Jody Padar, CPA, MST, is one of the profession’s foremost visionaries and pioneers. She is the author of:

The Radical CPA

and 

From Success to Significance: The Radical CPA Guide

Read more by Jody Padar, The Radical CPA, at CPA Trendlines

As a practitioner, she is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. And as an author, lecturer, coach, consultant and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it new purpose. Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition. She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm. Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last four years and manages her firm and discover new “best practices.” Padar is married, has two teenage children and swims competitively. Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

Click here for more by Jody Padar