The Cure for Commoditization

Managing for profits beats price-cutting.

By Frank Stitely
The Relentless CPA

In the beginning, the IRS created the 1040 and saw that it was good. Shortly thereafter, the first CPA crawled out of the primordial muck and asked, “How can I make money preparing tax returns?”

More Stitely: What the Value-Pricers Get Wrong | Four Amusing Millennial Myths | The Annual Tax Meeting is Dead. Clients Killed It. | 3 Rules for Asking Great Tax-Return Questions | Where WorkFlow Management Runs Off the Rails | Three Ways Your Office Tech Is Ruining Your Firm | When Value Pricing Works | The 4 Dark Clouds Hovering Over Cloud Accounting Software | Value Billing on the 19th Hole | The IRS and Big Data Gone Bad | Will Zero Data Entry End Your Tax Practice? | Three Trends That Will Transform Your Tax Practice or Eliminate It | Value, Billem & Dunn: A Value Billing Case Study | How to Make an Extra $72,000 by Working Smarter

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The green eyeshade-wearing Neanderthal CPAs eventually evolved into CPAs experienced in electronic data management, but today, we are still trying to answer that first question.

Effective project management isn’t the entire answer, but it’s an essential building block.

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Frank Stitely



About the Author

Frank Stitely, CPA, CVA, is the managing member of Stitely & Karstetter CPAs in Chantilly, Va., and leader of Clarity Practice Management – Sign up for the next free demo here.

He is the author of The Relentless CPA,
available exclusively from CPA Trendlines here.

He graduated Summa Cum Laude from Clarion University and received the Elijah Watt Sells certificate in recognition of his performance on the CPA exam. His professional affiliations include The American Institute of Certified Public Accountants, Virginia Society of Certified Public Accountants, President of the Association of Professional Accounting Software Consultants, Member of the Sage Software Small Business Certified Consultants' Steering Committee, Member of the National Association of Certified Valuation Analysts, Chair of the Audit Committee on the Board of Directors for Christian Relief Services, Maryland Society of Accountants, and the National Society of Tax Professionals.

https://www.claritypracticemanagement.com/cpatrendlines/

Click here for more by Frank Stitely