2019: Merger Effects Felt Long after Deals

Succession, underperforming partners also issues.

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By Michelle Golden
The Rosenberg MAP Survey

It's been a major eye-opener for firms. Reality is hitting home about the true implications of technology advances, global standards, tax reform, and talent transition.

MORE FROM THE MAP SURVEY: 2019: Appetite for Growth Unabated | 2019: Doing More With Less | 2019: Tech Isn’t the Problem. It’s the Solution | 2019: Using M&A to Launch Consulting | 2019 Trends: Client Service Changes
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Overall, I’m impressed by the grace our profession’s leaders (across the Top 200) are showing as they embrace these huge changes as opportunities vs. threats.

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Michelle Golden



About the Author

Michelle Golden, CPF, is a growth and profitability strategist, and “value pricing” expert. With a strong background in CPA-firm marketing, she honed subspecialties in pricing and positioning. At Fore Advantage, she currently focuses most on educating CPAs and assisting them to implement new pricing models based upon outcomes they affect, advancing them beyond charging for time spent.

What she does best—differently from others—is energize people while she shows them how to do hard stuff. She clarifies the complicated. She sheds new light and instills confidence. She sets you up to make big progress possible.

Michelle is recognized industry-wide for her original ideas and success with practical implementation. Some honors:

  • Ten Most Powerful Women in Accounting by Accounting Today
  • 25 Most Powerful Women in Accounting by CPA Practice Advisor
  • Top 100 Most Influential People in Accounting by Accounting Today
  • Top 25 Thought Leaders in Public Accounting by CPA Practice Advisor
  • Association for Accounting Marketing Hall of Fame

Michelle holds the International Association of Facilitators’ Certified Professional Facilitator (CPF) designation. Her deep knowledge of firm operations and sharp observation skills allow her to grasp a firm’s nuances quickly. She then guides firm owners and their teams toward increased business, improved customer interactions, smoother operations, and stronger cultures.

Since 1994, she’s helped more than 130 firms to grow and become more profitable.

Click here for more by Michelle Golden