How to Develop a Truly Progressive NextGen Culture

Three businesspeople of different agesWhy following up is so important.

By Marc Rosenberg
The Rosenberg Practice Management Library

Earlier this year our Chicago roundtable, consisting of the most prestigious and largest local CPA firms in the Windy City, convened a conference that brought the house down.  Our goal was (a) to address the #1 challenge to CPA firms today – managing all staff issues from recruiting to retention to developing NextGen leaders and (b) to bring in THE #1 authority on these issues to speak to us about state-of-the-art practices.

MORE: The Top 5 Concerns of Great Managing Partners | Partners: When To Speak Up and When To Shut Up
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Jennifer Wilson was our speaker and wow, did she hit it out of the park! Jen, who leads Convergence Coaching, is regularly recognized by "Accounting Today" as one of the Top 100 Most Influential People in Accounting and by "INSIDE Public Accounting" as one of the Most Recommended Consultants To CPA Firms.

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Marc Rosenberg

Marc Rosenberg at cpatrendlines.com

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

See more by Marc Rosenberg

His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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