Do You Know Your CAC Number? 

How to unravel the real costs to land a new client. 

By Sandi Leyva

Do you know how much it costs your business to acquire a new client?  In marketing, one of the key metrics is CAC, client acquisition cost. So how do you compute it?

If you’re curious to see how your CAC compares to other tax and accounting firms, take our survey, and we’ll send you the results.

Join the Survey. Get the Results

The first thing is to properly segregate your marketing costs into separate accounts or classifications. Often, marketing is hidden among a lot of other accounts:

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Sandi Smith Leyva

Sandi Leyva

About the Author

Sandi Smith Leyva, CPA.CITP, helps small business owners get more clients, boost their revenues, and achieve their dreams using painless, low-cost marketing strategies.

She's the author of
The Complete Guide to Marketing for Tax & Accounting Firms,
published by CPA Trendlines, which she discusses here:

Read more from Sandi Smith Leyva

Her websites and other marketing strategies have paid back in as little as a week for some clients, and her marketing formula has generated millions of dollars for her clients.

See more at AcceleratorLibrary.com.

Her business experience includes management time at two Fortune 500 companies as well as making payroll every Friday as a small business owner. A seasoned speaker, she has presented her business programs to thousands of conference attendees. Sandi has earned an MBA as well as a masters in neuroscience.

Sandi has written four technology books and over 500 articles for clients such as Microsoft, Intuit, and the American Institute for CPAs, and her most recent book is Following Amelia: A Modern Day 'Round-the-World Flight.

In 1995, Sandi became the sixth American female and the 15th or so female in the world to co-pilot a single-engine airplane around the world. In 2009, Sandi co-founded the American Happiness Association, a 501(c)3 nonprofit charitable organization that helps people learn the tools they need to be happy on a long-term basis.

With quite an eclectic background, Sandi is truly a one-of-a-kind grow-your-biz, live-your-dreams coach. She transforms the latest proven scientific methods into millionaire mindsets to help her clients experience how their own hearts, minds, and spirits are their greatest source of personal power.

Click here for more by Sandi Smith Leyva