Are You Ready for the Great Disruption?

Businessman in an umbrella sails in storm in the nightWelcome to Profession 3.0.

By Marc Rosenberg
The Rosenberg Practice Management Library

Many firms today seem to believe they can simply buy their way to growth. In other words, if they just figure out what the “right” marketing strategy or the “right” business development initiative is, they can simply write a check to fund those programs and growth will happen in and of itself.

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Marc Rosenberg

Marc Rosenberg at cpatrendlines.com

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

See more by Marc Rosenberg

His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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