The Seven New Realities Accountants Can't Ignore

Businesswoman at crossroads, facing two pathsWhy you must kill the old paradigms.

By Marc Rosenberg
The Rosenberg Practice Management Library

“As long as the roots are not severed, all is well. And all will be well in the garden.”

MORE: Are You Ready for the Great Disruption?
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That great line is from the 1979 movie “Being There,” starring Peter Sellers as the simple-minded Chance the gardener, whose unpretentious dialog is misinterpreted by titans of government and industry as being extraordinarily prescient.

But this line is a perfect way to begin talking about CPA firm marketing and growth. The “roots” of revenue growth are these:

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Marc Rosenberg

Marc Rosenberg at cpatrendlines.com

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

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His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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