2020 Outlook: The New Growth Model

Younger employees should have more say in the firm's vision than those about to retire.

By Carrie Steffen

The need for additional capital to fund technology (among other things) is compelling leading firms to focus on better integration of the growth function into the overall management of the firm.

MORE: 2020 Outlook: Making Volume Manageable | More Engagement, Less ‘Efficiency’ | Non-Traditional Hires Might Be the Answer | Focus on Business Development | Innovate and Anticipate | Balance Advisory and Compliance | Talent Shortage Drags On | Demand Is High | Business Development Goes Borderless | Data Import on the Rise | Becoming the Most Valuable Advisor | Top Three Tips for 2020 Success | Where Do You Want to Be? | Dicey Disruptions | Upstream Mergers | Staffing Gets Creative
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The previous growth model consisted one or two rainmaking partners creating most of the opportunities with the support of tactical marketing managers or directors supporting the effort through event coordination, sponsorships, branding, online marketing and other positioning tactics. Marketing lived in a separate bucket from other areas of the practice.

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Carrie Steffen

Carrie Steffen at cpatrendlines.com

About the Author

Carrie Steffen is a Founding Shareholder and President of The Whetstone Group. Carrie helps CPA firms throughout North America hone their competitive edge by setting the right goals, fostering business development skills, developing future leaders and measuring results for better accountability. Learn more at www.thewhetstonegroup.com.

She is a contributing author to Bridging the Gap: Strengthening the Connection between Current and Emerging Leaders in the CPA Profession

Click here for more by Carrie Steffen