2020 Outlook: Innovate and Anticipate

You might have to do some hiring, or at least subcontracting, to keep the proper focus.

By Michelle Golden River

Change is here and firms are moving, but at vastly different paces. While minds are certainly more open, firms aren’t equal in knowing where to start and how to cope.

MORE: 2020 Outlook: Balance Advisory and Compliance | Talent Shortage Drags On | Demand Is High | Business Development Goes Borderless | Data Import on the Rise | Becoming the Most Valuable Advisor | Top Three Tips for 2020 Success | Where Do You Want to Be? | Dicey Disruptions
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Firms need more change-management function experts (there are great consultants in this space, and fantastic books out there) and project management experts (see Project Management Institute) to execute promptly once strategies are set.

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Michelle Golden



About the Author

Michelle Golden, CPF, is a growth and profitability strategist, and “value pricing” expert. With a strong background in CPA-firm marketing, she honed subspecialties in pricing and positioning. At Fore Advantage, she currently focuses most on educating CPAs and assisting them to implement new pricing models based upon outcomes they affect, advancing them beyond charging for time spent.

What she does best—differently from others—is energize people while she shows them how to do hard stuff. She clarifies the complicated. She sheds new light and instills confidence. She sets you up to make big progress possible.

Michelle is recognized industry-wide for her original ideas and success with practical implementation. Some honors:

  • Ten Most Powerful Women in Accounting by Accounting Today
  • 25 Most Powerful Women in Accounting by CPA Practice Advisor
  • Top 100 Most Influential People in Accounting by Accounting Today
  • Top 25 Thought Leaders in Public Accounting by CPA Practice Advisor
  • Association for Accounting Marketing Hall of Fame

Michelle holds the International Association of Facilitators’ Certified Professional Facilitator (CPF) designation. Her deep knowledge of firm operations and sharp observation skills allow her to grasp a firm’s nuances quickly. She then guides firm owners and their teams toward increased business, improved customer interactions, smoother operations, and stronger cultures.

Since 1994, she’s helped more than 130 firms to grow and become more profitable.

Click here for more by Michelle Golden