Does Your Firm Recognize All Its Skills?

Silhouettes of three business partners talking against a window in an officeMaybe you have more to offer.

By Marc Rosenberg
The Rosenberg Practice Management Library

True story: I was leading a meeting of a seven-partner, third-generation CPA firm. Their revenues were stagnant and their profits disappointing. One hundred percent of their revenues were audit, accounting and tax. Thirty percent of their business clients were in oil and gas.

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We started discussing ways to increase revenue. The dialogue went something like this:

ROSENBERG: I notice that your firm is 100 percent compliance, no consulting. Aren’t there some consulting opportunities there?

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Marc Rosenberg

Marc Rosenberg at cpatrendlines.com

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

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His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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