Help Clients by Pivoting to Projections

https://cpatrendlines.com/2020/04/01/help-clients-by-pivoting-to-projections/Today's crisis needs analysts more than historians.

By Gale Crosley

Major upheavals in economic conditions present an opportunity for significant growth. For firms prepared to embrace this concept, it’s Go Time for new service innovations that clients and prospects want, need and are willing to pay for.

SEE: All CPA Trendlines Special Crisis Coverage

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With so many of us sequestered at home, it may be some time since you’ve actually been in your car. But you’ve probably not forgotten the difference between the view from your rearview mirror and what you see out the windshield. Applying the metaphor to accounting highlights the contrast between where we’ve been and where we need to go as a profession in the current environment.

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Gale Crosley



About the Author

Gale Crosley, CPA, of Crosley+Co., is one of the Most Recommended Consultants in the Inside Public Accounting BEST OF THE BEST, one of the Top 100 Most Influential People in Accounting by Accounting Today and has been named to The Advisory Board Hall of Fame.

See more from Gale Crosley

She consults with large and large-thinking accounting firms, assisting managing partners, partners, and marketing directors, to effectively increase their firm’s revenues.  She guides them through development of the best strategies and tactics to achieve aggressive revenue growth objectives. Gale’s 35-year-plus career represents a unique combination as a practicing CPA at Arthur Andersen, PwC, and a local CPA firm. She has also held senior management roles in business development and marketing in the cutting edge technology environment with IBM, MCI and several start-up technology companies. Gale has helped dozens of large and large-thinking firms, both domestic and international, create high growth cultures, driving revenue from all aspects of the practice. She is an honors accounting graduate from the University of Akron, Ohio, and winner of the Simonetti Distinguished Business Alumni Award. Gale is a licensed CPA in Ohio and Georgia, a member of the AICPA, the Ohio Society and Georgia Society of CPAs, and is on the Editorial Advisory Board of the Journal of Accountancy. Her cornerstone book, At the Crossroads, chronicles the challenges and successes of a fictional CPA firm struggling with growth.

Click here for more by Gale Crosley