6 Reasons Why Your Marketing Sucks

Portrait of Bill Penczak
Penczak

Want new business? Avoid these errors.

By Bill Penczak

It’s an understatement to characterize CPAs as process-oriented, with prescribed steps for financial statement audits and tax return preparation that follow a specific regimen. Among the many jokes about accountants, the one that resonates here is:

Why did the auditor cross the road?

Because he looked in the file and that’s what they did last year.

But the “funny” thing is that while CPAs are typically pedantic about the processes for client work, it’s often a case of the cobbler’s shoes when it comes to running their firms in general, and practice development in particular.

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Bill Penczak

Bill Penczak

About the Author

Bill Penczak is a 30-year marketing and sales professional, including tours of duty at Big 4 and regional CPA firms.

He is a regular speaker at industry and business events on the topic of firm growth. Penczak is the founder and chief insights officer of MICA Ventures, a consulting firm focused on growth and margin improvement for professional services firms.

Contact him at bill@mica.ventures.

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