How Marketing Systems Produce Business Growth

financial graph on blackboardSystems enable your plan to reach its potential.

By Marc Rosenberg
The Rosenberg Practice Management Library

 We’ve explored key components of the overall framework for CPA firm practice development.

  • We launched the process by examining the overarching decisions that need to be made before work is begun to execute the four Disciplines.
  • We drilled down on each of the four Disciplines.

MORE: 14 Marketing Activities Needed Now More than Ever | How NOT to Develop Your Practice | 6 Keys to Developing New Client Prospects | Now Is the Time to Activate Your Referral Network | Does Your Firm Recognize All Its Skills? | Protect and Grow Existing Clients | The 4 Marketing Disciplines
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Now it’s time to address the final piece of the overall framework: the enabling systems that will optimize a CPA firm’s success in achieving its growth objectives.

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Marc Rosenberg

Marc Rosenberg at cpatrendlines.com

About the Author

Marc Rosenberg, CPA, is a nationally known consultant, author and speaker on CPA firm management, strategy, and partner issues.

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His CPA Trendlines publications include:

President of his own Chicago-based consulting firm, The Rosenberg Associates, he is founder of the most authoritative annual survey of mid-sized CPA firm performance statistics in the country, The Rosenberg Survey. He has consulted with hundreds of firms throughout his 20+ year consulting career. Accounting Today has acknowledged Marc Rosenberg as one of Top 100 Most Influential People in the CPA profession for the past 11 consecutive years and INSIDE Public Accounting has repeatedly recognized him as one of the Ten Most Recommended CPA Firm Consultants.

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