How to Inoculate Your Firm against Covid Competition

The nine steps to locking in client loyalty when competitors come for your clients.

By Bill Penczak

Client relationships have never been more vulnerable, as other firms, reeling from the COVID crisis, will be knocking on your clients’ door with promises of better service, more services, and lower rates.

MORE by BILL PENCZAK: ‘Found Money’ Delights Clients | Don’t Buy a Rolodex, Buy a Process | The Three R’s for Beating the Corona Crisis | 6 Reasons Why Your Marketing Sucks

More coronavirus crisis strategies: Start here for a guide to all our free coverage.

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Now, more than ever, tax and accounting firms should examine how they can constantly improve the service and relevance to their clients, for today and into the new normal.

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Bill Penczak

Bill Penczak

About the Author

Bill Penczak is a 30-year marketing and sales professional, including tours of duty at Big 4 and regional CPA firms.

He is a regular speaker at industry and business events on the topic of firm growth. Penczak is the founder and chief insights officer of MICA Ventures, a consulting firm focused on growth and margin improvement for professional services firms.

Contact him at bill@mica.ventures.

Click here for more by Bill Penczak