Covid Launches a New Reality: Now What?


^Click to play: Aquila addresses Covid crisis response strategies.

Eight new trends you can't ignore in the new normal.

By August Aquila

Every day we get a clearer picture of what the future holds for the accounting profession, business in general and the overall population. While the future may look daunting, we will do our best to make the most of it and come out stronger. It’s what we have always done.

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Nevertheless, don’t plan on the old ways coming back. I just read that more than 60,000 accountants have already lost their jobs. Perhaps, the war for talent will be over. There will be further reductions in the professional service workforce and firms will be able to pick and choose from the talent pool.

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August J. Aquila



About the Author

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August J. Aquila is an internationally known speaker, consultant and author and has held leading positions in the accounting profession for more than 25 years. He is CEO of AQUILA Global Advisors, a full-service consulting firm to accounting and other professional service firms in the US, Canada UK and India. August focuses his consulting on designing compensation plans, resolving organizational and partner issues, transition planning and developing strategic plans.

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Before starting AQUILA Global Advisors, he held several executive leadership positions with American Express Tax and Business Services, Inc. He was also a partner in a top-50 firm and regional marketing director for Coopers & Lybrand (now PWC) in Chicago. In 2003 he was elected into the Association for Accounting Marketing’s Hall of Fame and has been selected as one of the “Top 100 Most Influential People in The Accounting Profession” by Accounting Today for several years.

He is the author of hundreds of articles and several books on practice management; mergers and acquisitions and compensation plan designs. Recent books include The CA Firm of the Future (Bombay CA Society, 2013), Performance is Everything (AICPA 2012), Compensation as a Strategic Asset (AICPA 2007) and Client at the Core (John Wiley & Sons 2004). August is also a co-author, with Robert J. Lees and Derek Klyhn, of Leadership at its Strongest: What Successful Managing Partners Do (Bay Street Group LLC, 2013), the ground-breaking research on how managing partners drive improvements in their firm’s competitive and financial performance

 

Click here for more by August J. Aquila