Why Accounting Alone Isn't Enough

How to seize bigger opportunities by understanding and addressing a client's real business issues and life goals.

by Rick Telberg

In a market filled with accountants competing for clients and for work, how can you stand out?

Technical expertise will only take you so far. And sometimes it can even steer you wrong. At least that's the contention of Leslie Shiner of Mill Valley, Calif-based The Shiner Group, a leading small business accounting software consultancy.

With technical expertise, she warns, "If the only thing you have is a hammer, then everything looks like a nail."

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Leslie Shiner

Leslie Shiner

About the Author

Leslie Shiner--author, speaker, and trainer--has more than twenty years experience as a financial and management consultant. She is the owner and principal of The ShinerGroup, (www.shinergroup.com) a consulting firm helping contractors gain financial control. As a business coach, she has worked with both small and large businesses to help them better understand their business practices and maximize their profits. Ms Shiner is an engaging speaker with a long history of rave reviews. She continues to receive high praise for her ability to make financial management interesting, understandable, and even entertaining. She was recently named one of CEDIA's Overall Top Instructors.

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