By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
It’s far less expensive to keep your existing clients happy than it is to find new clients, especially because the trust factor between people continues to decline year after year. You might want to think about redirecting a portion of your marketing attention on your existing client base instead of networking for new clients. (And by the way, sending clients an organizer is not marketing!)
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Here are some tips to mine the pot of gold that lies right before you: your current clients who already trust you and are eager to hear about new solutions that will ease their pain and problems.
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