The Client Service Team in Action

by Bruce W. Marcus Professional Services Marketing 3.0 While some firms have explored the idea of client service groups, and leading thinkers like Patrick McKenna have been training firms in the concept for several years, few firms have developed the … Continued

Your Clients Love You? What If You’re Wrong?

A short discourse on random and statistical risk. by Bruce W. Marcus Author of Professional Services Marketing 3.0 Risks are different in context and magnitude. A good mathematician can often statistically quantify the boundaries of risk, such as telling you … Continued