7 Keys to Becoming an Equity Partner

Woman and man silhouetted against office windowDoes everyone in your firm know what the expectations are?

By August J. Aquila
What Makes a Great Partnership

With the recent turn in the economy, equity partners are finding that there is no longer a lifelong tenure guarantee. Senior managers and non-equity partners are wondering whether or not they even want to become equity partners.

MORE ON GREAT PARTNERSHIPS: Five Factors for Measuring a Partner’s Value | The 6-Step Plan for Transitioning Clients | Fighting Restraining Forces | Chemistry and Mutual Respect Matter | Great CPA Firm Partnerships Begin with Trust | Work Together Better in 11 Steps | What Makes a Successful Strategic Plan? | Innovate or Die | Partners Love, Hate Leadership | 8 Ways Leaders Destroy Firms
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For the most part, firms have been selective about who they take into the partnership. However, when the economy was running hot and finding a warm body to fill spots was a real challenge, the partnership bar was certainly lowered in many firms. Today, that bar is being raised again.
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Does Compensation Motivate Performance?

Businesswoman throwing money into air in office3 times it works well … and 2 times it doesn’t.

By Marc Rosenberg
Partner Comp: Art & Science

The Harvard Business Review published an intriguing article on compensation titled “Rethinking Rewards” written by Alfi Kohn, who describes himself as a leading critic of competition.

MORE ON PARTNER COMPENSATION: Why Compensation and Buyout Plans Must Be Synchronized | How Business Entity Type Affects Partner Income | Paying for Current vs. Historical Performance | Partner Pay in Retirement Transition Period | How to Pay Non-Equity Partners | 5 Types of Partner Evaluations | How Large and Small Firms Allocate Income | Partner Pay: Recapping the Compensation Systems | Partner Pay: The Declining Importance of Book of Business | 3 Non-Performance-Based Comp Systems | 3 Subjective Compensation Systems | Partner Compensation 101 | How Partners View Compensation: It’s Not All about the Money
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Says Kohn: “It is difficult to overstate the extent to which most managers of people believe in the redemptive power of rewards. Certainly, the vast majority  of  companies  try  to  motivate  employees by tying compensation to performance. But research suggests that, by and large, rewards succeed at securing one thing only: temporary compliance. They do not create an enduring commitment to any value or actions. A kick in the pants may produce movement but never motivation. Rewards do not alter the attitudes that underlie our behaviors.”
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Why Compensation and Buyout Plans Must Be Synchronized

Overhead view of people solving a large jigsaw puzzleTransitions can be affected, too, if you don’t handle this.

By Marc Rosenberg
Partner Comp: Art & Science

Coordinating how the partner compensation and partner retirement/buyout plans are structured is critical.

MORE ON PARTNER COMPENSATION: How Business Entity Type Affects Partner Income | When a Firm Tanks While a Partner Soars | How Profitability Affects Income Allocation | Paying New Partners and Lateral Hires | 3 Rules for Promotion to Partner | Should the MP Be the Highest Paid Partner? | Integrating Partner Comp with Strategic Planning
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One of the biggest complications for firms changing their partner compensation system is addressing the effect it will have on their partner retirement/buyout plan.
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How Business Entity Type Affects Partner Income

Hands tear money isolated on white backgroundNot as much as you might think.

By Marc Rosenberg
Partner Comp: Art & Science

Here’s the challenge: Firms are rarely able to complete their internal accounting in time to finalize their income and make final partner distributions prior to the end of their fiscal year, which for 90 percent of all firms is Dec. 31.

MORE ON PARTNER COMPENSATION: When a Firm Tanks While a Partner Soars | When Partner Vacation Becomes Excessive | Management Stipends: Who, How and Why | Paying Part-Time Partners | The 8 Basics for Data-Based Partner Performance Evaluations | Crash Course: Operating a Compensation Committee | Why Firms Use Partner Comp Formulas

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On Dec. 31 of each year, firms still have a sizeable bonus pool to allocate. By the time the entire compensation process is completed, it could be February or March.
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When a Firm Tanks While a Partner Soars

Female and male hands tearing a $100 bill in half in tug of warAdjustments during the year may be in order.

By Marc Rosenberg
Partner Comp: Art & Science

Assume this: An eight-partner, $7 million firm had income per partner (IPP) the prior year of  $350,000.

MORE ON PARTNER COMPENSATION: Paying for Current vs. Historical Performance | Partner Pay in Retirement Transition Period | How to Pay Non-Equity Partners | 5 Types of Partner Evaluations | How Large and Small Firms Allocate Income | Partner Pay: Recapping the Compensation Systems | 5 Other Systems for Paying Partners | Why Firms Use Partner Comp Formulas
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In the current year, for whatever reasons, the firm’s revenues decreased to $6.5 million and IPP sank to $300,000.
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When Silence Is Golden … and Not

Businesswoman with hand to foreheadA cautionary tale about commitment for partners-to-be.

By Martin Bissett
Passport to Partnership

Ask yourself and answer these questions when considering the current and future “commitment” behaviors that you’ll employ.

MORE ON THE PASSPORT TO PARTNERSHIP: What Commitment Means Now | 13 Steps to True Commitment | When to Ignore a White Lie: A Cautionary Tale | Communicate Your Worth and Value | Best Practices for One-on-One Communication | Learn to Read Your Firm’s Culture | Experts Advise What Partnership Takes
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1 – What is my first reaction to being asked to work outside of my normal hours?

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When Partner Vacation Becomes Excessive

Norway copyright 2016 R TelbergIt’s not usually the time off that’s the problem, it’s the pay.

By Marc Rosenberg
Partner Comp: Art & Science

If there is a practice management abuse that makes me want to wring a partner’s neck, this one is a great candidate: Partners who take a “clearly excessive” amount of vacation every year, maintain that they are working full time and expect their compensation to be unaffected.

MORE ON PARTNER COMPENSATION: Paying for Current vs. Historical Performance | How Profitability Affects Income Allocation | Paying New Partners and Lateral Hires | 3 Rules for Promotion to Partner | Should the MP Be the Highest Paid Partner? | Integrating Partner Comp with Strategic Planning | Partner Pay: The Declining Importance of Book of Business | 3 Subjective Compensation Systems | How Partners View Compensation: It’s Not All about the Money
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The partners committing this abuse are almost always founding partners, rainmakers or a former MP. In all of my experiences with this problem, the firms were under $10 million.
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What Commitment Means Now

Smiling woman with colleagues in backgroundDo you and your firm have the same perception?

By Martin Bissett
Passport to Partnership

The Passport to Partnership study collated a number of responses in a conversational style. The need for commitment is showcased below and was repeated many times in various different ways.

So many use us as a stepping stone and we’re now trying to determine who those are at the interview stage.

MORE ON THE PASSPORT TO PARTNERSHIP: 13 Steps to True Commitment | How Good Is Your Network? | RFPs: 7 Things NOT to Do | 5 Ways to Evaluate Your Communication | 7 Levels of Communication Management | 5 Ways to Get Buy-In for Firm Culture | Partnership: Competence Is Just the Foot in the Door
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Proof – if any were needed – that long-term commitment is not a given in the next generation of accounting professionals.
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