‘Head of the class.’
How to use every new channel to create a new touchpoint to serve a client or attract a prospect, hire the best people, find new markets. By Becky Livingston Social Media for Accountants In today’s world of CPA firms, marketing … Continued
And yet, the heart of the CPA business remains a constant. By William R. Pirolli, CPA, CFF, PFS, CGMA The Radical CPA: New Rules for the Future-Ready Firm At the heart of our profession are people… connecting with people. The … Continued
Got the personality of an actuary? No problem. So, many CPA firms have been launching soft skills training to help their professionals meet people, network better, and, hopefully, land more business. Trainer and facilitator Arnold Sanow, MBA, CSP, reminds us … Continued
But only if you’ve done everything else first.
By Sandi Smith Leyva The Accountant’s Accelerator Social media is all the rage, and there’s lots of pressure on small business owners – from friends, coaches and especially social media vendors – to get you to use social media in … Continued
By Sandi Smith Leyva Author, “10 Keys to Doubling Your Revenues” Your LinkedIn profile is just as important as your website these days. It’s not uncommon at all for small business owners to check out your profile before contacting you. If your … Continued
Making CSR business-worthy. By Sean Stein Smith The environmental impact of business has arguably never been more examined than in the current business environment.
by Hitendra Patil Pransform Do you feel your social media efforts are NOT really profiting you the way you expected? Ask the question “What is the one most important thing in the Internet world?” and the most common answer you … Continued
Written to give you a fundamental understanding of how to use social media and digital marketing in your firm…
If Facebook has a say, maybe yes. Four things your firm needs to know. by Becky Livingston Royal Apple Marketing If your firm has a Facebook page with any number of followers, a new app could easily replace other conference … Continued