Where penetration comes in.
Pricing in the real world is much different than in the accounting profession. Usually, wholesalers and retailers set their prices by using markups as the product moves through a distribution channel.
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Producers or manufacturers usually set a list price. Think of the manufacturer’s suggested list price on the window of a new car. Car dealers will use various methods to price the new vehicle. Let’s look at the most common pricing strategies that you may consider.
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