Today's Features

With $1.8 Billion Deal, Eide Bailly Set for Explosive Growth

Reverence Capital turns a regional powerhouse into a national growth engine.

Eide Bailly MP/CEO Jeremy Hauk: Pre-building a private equity platform in plain sight.

By CPA Trendlines Research

Eide Bailly doubled billings in six years, to $840 million. They plan to do it again, but in half the time.

Eide Bailly didn’t need private equity to roll up more than a dozen local CPA firms in the last two years.

But the Reverence Capital Partners takeover, which values Eide Bailly at about $1.8 billion, means the Fargo, N.D., CPA firm can shift into hyperdrive and take a shot at competing on a national stage. With about $840 million in billings, up from $780 million a year before, the deal prices Eide Bailly at about 2.1 times revenue.

MORE Private Equity | What $1 Billion Buys in Today’s CPA Market

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Less than two weeks before Eide Bailly’s deal, Chicago-based Crowe agreed to sell to KKR, famous for leveraged buyouts, for nearly $3 billion, at 2.2 times revenue.

The two deals mean that just over half of the top 30 firms are muscling up for expansion with outside capital. Only five of the firms between No. 6 Baker Tilly and No. 26 Sikich are left as independents. In the top 50, about half the firms are taking outside capital. At 100, it’s 29 firms. Overall, the CPA PE Deal Trackertm from CPA Trendlines Research counts more than 500 deals, most of them in the last three years.

In the top tiers of the accounting profession, the market has split into three clear, distinct philosophies: the PE-backed consolidators (like EisnerAmper or Baker Tilly), the ESOP pioneers (led by BDO), and the traditional independence holdouts (Forvis Mazars, CLA, Plante Moran, and Withum), who view partner-ownership as a major asset for long-term talent retention.

 

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How to Price and Package Advisory Services

Hand moving triangle along beam to indicate balance between price and value

Three reasons that hourly billing fails.

By Hitendra Patil
Client Accounting Services: The Definitive Success Guide

For decades, hourly billing was the primary pricing method in the accounting industry. Charging based on time seemed fair and simple. However, as your firm shifts into Advisory-CAS (Client Accounting Services), that model starts to show its flaws.

MORE by Hitendra Patil
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Why? Advisory services focus on the impact and outcomes they provide, with time becoming less of a priority. If a CPA firm partner spends 45 minutes advising a business owner and that conversation prevents a six-figure mistake, what is that advice worth? Much more than what a typical $200/hour rate suggests. In this case, the time spent is less important than the value provided.
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Art Werner: Five Rules for Trump Accounts | Quick Tax Tip

These accounts offer unique contribution opportunities, strict investment guidelines, and a pathway to future retirement savings.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil | See Today’s Special Offer
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More Werner on Trump accounts.

Quick Tax Tip
With Art Werner
CPE Today

Art Werner outlines the five key rules advisors and families should understand when considering these accounts.

MORE Art Werner | MORE CPA Trendlines Streaming Network

Designed as long-term savings vehicles for children, these accounts offer unique contribution opportunities, strict investment guidelines, and a pathway to future retirement savings.

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Denise Froemming | The CPA’s Secret Formula Hiding in Plain Sight | Holistic Guide

Modernizing the Profession Without Losing Its Core

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The Holistic Guide to Wealth Management
With Rory Henry, CFP®, BFA™

It’s no secret that the accounting profession is undergoing one of the most significant transitions in its history. Firms are more likely to sell to private equity than to other accounting firms. Technology is reshaping workflows. Worker shortages are forcing firms to rethink talent pipelines. But through it all, public trust remains the foundation on which everything rests.

MORE Rory HenryTHE HANDBOOK Holistic Guide to Wealth ManagementMORE CPA Trendlines Streaming Network

That tension — protecting what makes the profession trusted while adapting to what the market demands — defines the moment.

Few leaders sit closer to that tension than Denise LeDuc Froemming, President and CEO of CalCPA, the nation’s largest state CPA society. Like Froemming, I’ve found that connection becomes more important, not less, as the profession evolves. Modernization is not just about software or ownership structures. It is about ensuring that professionals feel supported, heard, and connected across career stages.

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Freeman, Dixon: What to Do When AI Steals Your Clients | Gear Up for Growth

Every client relationship is now up for renewal—and every partner has to learn how to compete.

Sponsored by True Advisor: The Definitive Success Guide for Client Advisory Services by Hitendra Patil | See Today’s Special Offer

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

Buy now | Learn more

“The relationship gets you in the door, but it doesn’t get you the work,” says Karen Freeman, chief product officer, DCM Insights, and co-author of Activator Advantage: What Today’s Rainmakers Do Differently, in this episode of Gear Up for Growth, powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing. “Once it’s competitive, it’s a lot harder to differentiate based on your past relationship.”

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here |

Gear Up for Growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently.

MORE Gear Up for Growth here | MORE CPA Trendlines Streaming Network here

Freeman and co-author Matt Dixon, founding partner of DCM Insights, reflect on what they have learned one year after the release of their bestselling book. They discuss how AI, changing buyer behavior and increasing competition are reshaping growth strategies for accounting and advisory firms. Firms that rely on traditional relationship-based growth models risk falling behind.

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