SPECIAL: Coronavirus Crisis Coverage
All CPA Trendlines Special Coverage
CPA Trendlines is providing free access to our latest updates on the coronavirus crisis.
Start here for a guide to all our free coverage.
Today's Features
New COVID-19 Crisis Toolkit Provides Practice Aids and Client Communications Templates
Guidance, templates, client letters and emails, phone scripts, conversation starters, best practices for your firm – available through CPA Trendlines.
CPA Trendlines is partnering with Inovautus Consulting, a nationally recognized leader in marketing and business development programs for accounting firms, to offer a new client COVID-19 client communications and practice management toolkit that will be updated continuously for the duration of the Coronavirus crisis.
Save $50 today with discount code CPATRENDLINES20
Click here to learn more
The "FFCRA+ Toolkit" was launched with coverage for the Families First Coronavirus Response and the Coronavirus Aid, Relief and Economic Security Acts, and will include coverage of all future crisis-related legislative, regulatory, and business impacts.
10 Things You Can Start Doing Immediately
Okay, so we're not invincible.
By August Aquila
The pandemic has hit us fast and furious. The current crisis is forcing us to change the way to live and work. If you are reading this, you're probably in an accounting firm. But these suggestions apply to many other sections of the economy.
The Coronavirus Crisis: Three Ways to Step Up in Uncertain Times | Accountants Battle Coronavirus Chaos | Smartphone Thermometers Predict Coronavirus Hot Spots | Go Remote with This App You Already Own [#WFH] | The Top Portable Monitors for Working from Home | Why Process Is Key to Remote Work | In These Turbulent Times, Leaders Must Lead! | The Tax Effects of Coronavirus [Live 1-Hour Webinar] | How to Think Straight through the Coronavirus Crisis | Coronavirus Culture-Shift Hits Accounting Firms | How to Sanitize Electronics Against COVID-19 with UV Light
More: CPA Trendlines is providing free access to our latest crisis update. Start here for a guide to all our coverage.
Here is a list of 10 items that you can start doing immediately:
SURVEY: Confronting Coronavirus Chaos
Preparing for the new paradigm of economic and medical realities.
By CPA Trendlines Research
CPAs are hunkering down for a quadruple-whammy as the coronavirus Covid-19 pandemic slams society and the economy. Information is tenuous and changing.
See All CPA Trendlines Special Coronavirus Coverage
More: Tax Season Turns Ugly under Coronavirus | Lessons from the Trenches of Tax Season | Coronavirus Rattles Tax Season | More Firms Falling Behind | Accountants Cautiously Bullish on the Economy
Exclusively for PRO Members. Log in here or upgrade to PRO today.
No one knows for sure what’s going to happen, but in the tax & accounting industry, four things are pretty certain:
Go Remote with This App You Already Own [#WFH]
John Higgins explains how to leverage Microsoft Teams for work-from-home staffers.
Today, when tax and accounting firms are going remote, whether we want it or not, whether we've planned for it or not, it's good to know that most of us already have a tool that's ready to go.
In These Turbulent Times, Leaders Must Lead!
Six things you needed to start doing yesterday.
By Allan Koltin
In the face of this unprecedented global pandemic, Leaders must Lead! We need to fill our days with talking to our people, clients, and our families and engaging them in the reality of the situation while at the same time stressing the positive things going on.
RELATED: All CPA Trendlines Special Coronavirus Coverage
I was on a call this morning with a client and I was sharing how wonderful it was to have all three kids back home (they would have been studying abroad, at college, or going to high school) and how nice it was to have family dinners together again. I was also sharing the positives with the kids that their grandparents were healthy, safe, and getting calls from so many family members and how important this was to them. As I was walking the dogs this morning it occurred to me that I heard birds chirping and that I had been “so busy being busy” for the past four decades that beautiful sounds like this or the smell of the morning air were never on my mind. At a deeper level, and to equate it to a sporting event, I feel like the proverbial “scoreboard” has malfunctioned and there is now a new way to keep score, and it is becoming the new normal.
Planning for the Coronavirus Recession
If past recessions are any guide, the profession could lose up to 100,000 jobs.
Busy Season Barometer:
Bracing for the Coronavirus recession
Join the survey. Get the facts.
By Beth Bellor
The tax and accounting profession was adding new jobs at a rate of 2.3 percent per year before the Coronavirus outbreak, according to CPA Trendlines Research.
See: All CPA Trendlines Special Coronavirus Crisis Coverage
More Staffing and Hiring Trends: Automation and the Future of Accounting | Getting and Keeping the Best: The Struggle Continues | Headcounts Dip by 3,500 in Tax & Accounting | Creative Perks for Remote Employees | What Staffing Shortage? | Hiring Trends Flash Warning Signs of Slowdown in Tax & Accounting | Salary Survey: Top Skills Getting Top Pay
But with a new recession looming, CPA Trendlines estimates the profession could lose up to 100,000 jobs and take up to seven years to recover.
The latest data available show more than a million employees in the profession, and growing at about 2,800 new jobs per month. At the same time, wages are hitting record highs.
But with the Coronavirus crisis threatening a new recession, CPA Trendlines conducted a long-term, 30-year analysis, focused on the job losses caused by the dot-com crash of 2001 and the financial meltdown of 2007. From the analysis, CPA Trendlines calculates the profession could shed up to 10 percent of its current workforce, and not fully recover for two to seven years.
In this report, CPA Trendlines highlights:
- Current and long-term hiring trends in each of the bookkeeping, payroll, tax and CPA segments of the industry (all data seasonally adjusted)
- Average hourly wages for key segments
- Typical hours worked per week
- Trends concerning women in the accounting workforce
Why Go PRO? Ask Mike
Mike says:
– "We have decided to be more intentional in running our firm as a business, and I’m interested in gaining the perspective of other firms and experts in our field."
Thanks, Mike!
More Services for Your Tax Clients
40 options, plus a checklist for making matches.
By Ed Mendlowitz
Tax Season Opportunity Guide
The following listing can give you ideas of additional services clients might need.
MORE: Keep These Tax Clients While You Have the Chance | What’s NOT to Like about Tax Season? | Do Your Clients Feel Important? | 4 Reasons to Push Ahead with Tax Question Research | Help Tax Clients Help You
This list is not complete, but it is a good start for you to start thinking about what types of additional services you can offer to your clients!
READ MORE →
Is Trust Elusive?
The behavior of the partner group affects every staff level.
By Steven E. Sacks
Government, the media and business. Three of the many sectors where there is a dearth of trust. We continue to slide down that slippery slope each day.
MORE: Influence, Don’t Manipulate | Fake It ‘Til You Make It: An Ultimate Goal? | 4 Ways to Boost Job Satisfaction | Have You Gauged Your Staff’s Enthusiasm? | Why Knowledge Maintenance Is Key | Retention Starts with the Hiring Interview
Pick up your iPhone, tablet, laptop and yes, a newspaper to realize the compass on morality has a broken spring. North is south. East is west. Up is down. Light is dark. If it’s legal, it’s moral. Nothing is described as it really is.
READ MORE →
SURVEY: Dell Has 43% of CPA Firm Desktop Market
Pre-COVID-19, Accounting Profession Hits New Highs
We'll be comparing apples to zebras for a while.
By Beth Bellor
What a difference a month makes. The accounting profession set several new records in the latest employment figures ... but.
For our analysis on the COVID-19 impact on the profession, see Planning for the Coronavirus Recession
That "but," of course, is the global pandemic. The numbers almost seemed dated as soon as they were released, because we know many of those gains quickly melted away.
READ MORE →
FBI Recommends Passphrases Over Password Complexity
Harder to crack, easier to remember.
By Rick Richardson
For more than a decade, security experts have had discussions about what's the best way of choosing passwords for online accounts.
MORE TECH THIS WEEK: How to Sanitize Electronics Against COVID-19 with UV Light | Apple’s New Credit Card Carries Fraud-Fighting Feature | Smart Devices Need 3 Features to Be Secure | Replace All Your Wi-Fi Hardware with a Tiny 5G Router | Make Your Gadgets Much Harder to Find and Steal
There's one camp that argues for password complexity by adding numbers, uppercase letters and special characters, and then there's the other camp, arguing for password length by making passwords longer.
READ MORE →
Help Clients by Pivoting to Projections
Today's crisis needs analysts more than historians.
By Gale Crosley
Major upheavals in economic conditions present an opportunity for significant growth. For firms prepared to embrace this concept, it’s Go Time for new service innovations that clients and prospects want, need and are willing to pay for.
SEE: All CPA Trendlines Special Crisis Coverage
MORE: Home Alone. But Not Really. | Dicey Disruptions | Be a Consultant or Be Left Behind | Sustainable Innovation: How to Pull It Off
With so many of us sequestered at home, it may be some time since you’ve actually been in your car. But you’ve probably not forgotten the difference between the view from your rearview mirror and what you see out the windshield. Applying the metaphor to accounting highlights the contrast between where we’ve been and where we need to go as a profession in the current environment.
READ MORE →
Getting Bonuses from Clients
ALSO: Value pricing vs. value billing.
By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting
I’ve written about being independent and not selling financial services or products to clients. Quite a few people called me to ask about “value billing” and how that fits in. Here are some comments.
MORE: Yes, Christopher Columbus Had an Accountant | My ‘Brand’ Is the Exciting History of Accounting | Social Security Is an Asset Class | How to Waste Lunch Hour | What’s Your Negotiating Style? | How to Make Your Own Opportunities | How I Became a Published Author
To start, value pricing is a pretty straightforward issue for those who truly value price and a misunderstood issue for most who do not. I cannot treat it completely in a short article and refer my readers to Ron Baker’s book, “Implementing Value Pricing.” However, today I will address the focus of my caller’s questions about value “bonuses” from clients.
READ MORE →
Tax Pros Trail by 908,000 Returns
E-filing pace lags 2.2% from year-ago, but professionals hang on to market share.
By Beth Bellor
Coronavirus has changed much of society as we know it, but taxes remain a certainty.
MORE: Tax Pro IRS Filings Lag by 532,000 | Tax Pro E-Filings Lag by 512,000 Returns | Tax Pros Kick into High Gear | Slow Start for Tax Pro E-filing | Data Points Down as Tax Season Opens | The Fight for New Tax Clients
Total returns, e-filings and average refunds are up, although tax pros are e-filing slower than last year.
READ MORE →
Tax Season Funnies: Gabriel and Saint Peter Confer
Plus an alligator in a bar.As collected by Robert E. Mckenzie
I just filled out my income tax forms. Who says you cannot get killed by a blank?
Taxation is based on supply and demand. We supply when the government demands.
MORE: A Tax Lawyer at the Pearly Gates | Gargoyles in the IRS? | Tax Season Funnies: The ‘Service’ in IRS
When Congress writes the tax laws, they often leave it to the IRS to “fill in the details” with specific instructions. That’s like asking a hungry lion to protect the sheep from the wolves.
Apple Creates Coronavirus Screening App and Website
Updated CDC info and symptom monitoring among the features.
By Rick Richardson
Apple has launched a COVID-19 website and app with a screening tool and other information about the coronavirus outbreak. Apple said the app and site are meant to "make it easy for people across the country to get trusted information and guidance at a time when the U.S. is feeling the heavy burden of COVID-19."
MORE TECH THIS WEEK: Smartphone Thermometers Predict Coronavirus Hot Spots | How to Sanitize Electronics Against COVID-19 with UV Light | Apple’s New Credit Card Carries Fraud-Fighting Feature | Sharpen Your Tech Skills with These 5 Online Courses | How 5G Changes Everything | Smart Devices Need 3 Features to Be Secure | Open-Source Smart Home Standard in the Works
They were developed in partnership with the Centers for Disease Control and Prevention, the White House coronavirus task force and the Federal Emergency Management Agency.
READ MORE →
How to Lead in a Crisis
9 steps to pull you through the coronavirus pandemic even stronger.
By Sandi Leyva
The Accountant’s Accelerator
As accounting professionals, we’re on the front lines helping our small business clients and our employees through this crisis in multiple ways. It’s a chance for us to display extraordinary leadership as a profession.
MORE ON SMALL-FIRM GROWTH STRATEGIES: How to Think Straight through the Coronavirus Crisis | Tech Tools for Working through the Coronavirus | 7 Tips to Keep the Clients You Have | Do You Know Your Opportunity Number? | 7 Tips to Boost Your Firm’s Performance in 2020
See All CPA Trendlines Special Coronavirus Crisis Coverage
Here’s a tweet I just love that exemplifies the times:
Here are some reminders for all of us as we step up to lead our firms and help our clients in these times:
Keep These Tax Clients While You Have the Chance
21 reasons they switch firms.
By Ed Mendlowitz
Tax Season Opportunity Guide
Clients have many choices, including the choice of a tax preparer. Every new client an accountant gets is because that client left – fired – their previous accountant.
MORE: What’s NOT to Like about Tax Season? | Can Your Reviewers Answer These 10 Questions? | 5 Small Leaks That Can Sink a Tax Season | One Can’t-Skip Touch for Tax Season | 3 Steps to Tax Season Happiness
So why do clients leave? Here are 21 good reasons why they should: READ MORE →