Ask CPA Trendlines
Now, with smarter search, deeper analysis and more detailed responses (v.2.8).
Now, with smarter search, deeper analysis and more detailed responses (v.2.8).

Providing superior client service eliminates the perception of audit as a commodity.
By Alan Anderson, CPA
Transforming Audit for the Future
Most firms have abysmal project management, which makes it nearly impossible to see if there’s any room to take on extra work. Plus, piling all the work into busy season means your people already work far beyond 40 hours a week. And, if you’re relying on timesheets as a measure of capacity, you may not be capturing the time your staff eats because the work is taking more than 40 or even 60 hours in a week to complete.
During the 2020-21 COVID-19 pandemic, some audit firms had to lay people off, or reduce work hours as projects got canceled or curtailed. But the long-term trend for years has been a shortfall in talent that will only get worse. Burnout from overwork is the number one cause of employee turnover.

Does everyone have the same vision?
By August J. Aquila
Price It Right: How to Value Accounting Services
I have discussed some of the issues behind developing an effective website. If your partners can’t agree on the overall points of the website, it merely means that there are different visions for the firm within the firm. The best way to overcome this obstacle is to conduct a self-analysis.
You can use the following questions at a firm retreat. Hand out the questions to the retreat participants prior to the meeting. Ask the retreat participants to write out the answer to each question. Then have open discussions about the questions and their answers, and try to come to some agreement. Here are the questions:
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Seventeen ways to improve.
By Marc Rosenberg
CPA Firm Staff: Managing Your #1 Asset
The business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game changers happening right before their eyes.
In all fairness it’s extremely difficult, if not impossible, to anticipate and accept massive changes like these.
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BONUS: Lists to help you focus and measure.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
There’s something special about the word ritual. It sounds sacred, like you wouldn’t dare break it.
It sounds a little mysterious, as if there’s a component you can’t quite control. And it sounds colorful, like something full of character that you would never get bored of.
We don’t think about rituals much when it comes to business, but I think we should. What rituals could you create in your business that will rev up your revenues? Here are two ideas to get your engines started.
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By Martin Bissett