Today's Features
CPA SHOW

The Role of Finance in Adaptive and Interactive Learning


Are you using everyone to their full potential?

By Jennifer Templeman
Jumpstart

Templeman will be appearing at the Accounting & Finance Show. Click here to learn more
Portrait of Jennifer Templeman
Templeman

I believe in the power of creativity, in innovative thinking, and of play as a conduit to bring forth new ideas. And yes, and I’m a CFO who leads a team of finance professionals who focus on compliance, adherence to regulations, and perfecting the process of predicting and ensuring an outcome based on historic performance and data.

Despite how at odds these two confessions may seem, they work together in a way that supports my belief that finance is a department designed to lead the culture in an organization.

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GROWTH STRATEGIES

Building a CPA Marketer’s Tech Stack

The right tools for the job.

Goricki

By Bob Goricki
Skoda Minotti

Being a CPA firm marketer means that you are often faced with two major limitations: time and budget. Unfortunately, I’m unable to create more of either, but I can point you in the direction of tools that can help maximize both.

10 More Great Tools at AAM Summit: For more tools, join Bob at the AAM Summit in Portland, Ore., May 15, at 3:50 p.m. for “10 Powerful Marketing Tools CPA Marketers Can Leverage Today.” To get more information or register for 2018 AAM Summit: Think Fresh! click here.

Click to learn more

At this year’s AAM Summit, I’ll be sharing 10 of my favorite tools that help CPA marketers work smarter, not harder. While the full list will have to wait until May, I want to share a few “bonus” tools in this blog to jumpstart your post busy season marketing efforts before the conference. All of the tools below are free to try, so get started today!

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SOCIAL MEDIA

Why Transparency Matters to Clients

Young man in sweater and tie smiling at smartphoneIt's time to rethink how you communicate.

By Jody Padar
The Radical CPA

Social should be in your DNA. Identify the communication gatekeepers in your firm.

Social + Strategy = Success | How to Measure Social Business… and Why | 6 Ways the Cloud Helps CPA Firms | You’re Already a Consultant | New Thinking Brings New Results | How the ‘New Firm’ Was Born
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Do you want everybody in your firm tweeting? It’s a good idea – just like you have all your firm members representing your firm wherever they are.
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TECHNOLOGY

How Blockchain Is Changing Our World

Computer monitors morph into chain linksUses extend far beyond the financial sector.

By Rick Richardson

It's quickly becoming apparent that blockchain technology is about far more than just Bitcoin. Across finance, health care, media and other sectors, innovative uses are appearing every day.

MORE TECH THIS WEEK: IBM Has Created a Computer Smaller Than a Grain of Salt | Think Twice About Logging into Your Hotel’s Wi-Fi | DNA Nanorobots Killed Cancerous Tumors | GM Plans a Car with No Steering Wheel in 2019
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Here are some examples of blockchain in use today. While some may fail to live up to their promises, others could go on to become household names if blockchain proves itself to be as revolutionary as many are predicting.
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FEATURED

Getting Buy-In

Businesspeople joining their hands in the sign of unity8 questions to consider.

By Rob Nixon

One of the most common questions in relation to team members is getting them to buy in to your new ideas. Having your team right behind you as you conquer the world!

MORE ON STRATEGY: Is Your Business Culture Growing or Dying? | 5 Steps to Building a High-Performing Team | How to Be a Guru in Sales | Are Your Prices Too Low? | Never Charge by a Time Unit | Put Your Own Oxygen Mask On First | Define Client Wants Vs. Needs | Mindset Is Everything | The Entrepreneurial Accountant: An Oxymoron?
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Team buy-in is all about change management. The more aligned you are as a business, the faster and easier you will be able reach your goals.
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CHARTS & GRAPHS

DIYers Outpace Pros in E-Filing Growth Rate

Chart of IRS filing data for week ending April 6, 2018Refunds remained down in number and total amount.

By Beth Bellor
CPA Trendlines

With 11 days left in the busy season, the pros were struggling to keep their share of e-filings.

MORE ON TAX SEASON: Pros Filing 55% of E-Returns | Percentages Don’t Tell Whole IRS Filing Story | Tax Pros Keep Edge in E-Filings | David Bergstein on Tax Season | 10-Step Sec. 199A Deduction Checklist for Tax Practitioners | Tax Accountants Fill the Breach of a Failing IRS
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As of April 6, the latest data available, the IRS had received 103.8 million individual income tax returns, up 0.1 percent from the same period the previous year. It had processed 101.1 million of them, also up 0.1 percent.
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FEATURED

Gross Profit in a Professional Services Firm: Opening a Dialogue

Plus specific ways to improve in services, marketing, sales, delivery and support.

By August J. Aquila
Price It Right

Accounting firms focus on top-line revenue or net profit. But are they focusing on what really matters?

MORE: Tomorrow’s Leader in 9 Bullet Points | CHECKLIST: 18 Essential Steps to Effective Billing | How to Get Partners to Accept a New Pricing Philosophy | 12 Pricing Factors Beyond Cost | 13 Questions about Providing Value | How to Shift from Production to Marketing Orientation
GoProCPA.comExclusively for PRO Members. Log in here or upgrade to PRO today.

Profitable businesses involve more than just selling more products and services to increase revenues. There is an old joke in the retail business: A salesperson tells the manager that they are losing $1 on every shirt they sell. The manager says, “Don’t worry, we can make it up in volume.”
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