Ask CPA Trendlines
Now, with smarter search, deeper analysis, more detailed responses (v.2.7).
Now, with smarter search, deeper analysis, more detailed responses (v.2.7).

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By CPA Trendlines Research
The accounting profession is changing faster than at any time in its modern history—and private equity is driving the shift. More than $30 billion in new capital has entered CPA firms since 2020, igniting a powerful wave of consolidation, modernization, and strategic reinvention. Firms that once relied on incremental growth and traditional partnership structures are now operating as high-performance platforms built for scale, technology adoption, and national reach.
The CPA PE Playbook is the most comprehensive analysis available today on this historic transformation.
If you want to know where the profession is heading, how PE-backed firms are competing, and what it will take to thrive in the next decade, this is the report you need.


They have big ideas and deep pockets.
By Jody Padar
The Radical CPA
Change isn’t just knocking at your door; it’s kicking it down. We’re in the middle of a major transformation because of new players, cutting-edge technologies and a financial surge. The rules are being rewritten before our very eyes.
If you consider accounting a giant chessboard, many players are making strategic moves. You have the old-school firms on one side who are navigating a rapidly changing landscape. On the other side, you have the new-school disruptors. These innovative entities are reshaping the industry with cutting-edge technologies and fresh approaches.

Don’t let deal fatigue lead you to shortcuts.
By R. Peter Fontaine
NewGate Law
Few CPAs enjoy the due diligence part of a merger. It’s like proofreading legal agreements or checking the answers to a test before handing it into the teacher. It’s not very exciting.
By the time due diligence begins, the parties have usually decided they want to come together and due diligence is viewed as a process to confirm a decision which, for the most part, has already been made.
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Self-perception is reality.
By Martin Bissett
Business Development on a Budget
“No man has the ability to step outside of the shadow of his own character.” – Robespierre
As far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.
Because of this, it’s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. Therefore, to be effective
in winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.
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Three questions to ask.
By Ed Mendlowitz
Tax Season Opportunity Guide
Know your value to your clients. Better, understand your business and what you really do and what you add to the client’s life.
I had a group of gastroenterologists as clients who were going to get into a business of inserting a gastric bubble into people’s stomachs. There were a number of issues to this.
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How to arrange a “soft landing.”
By Domenick J. Esposito
8 Steps to Great
Most accounting, tax and advisory CPA firm professionals who have demonstrated that they can help perpetuate an organization become partners between the ages of 35 and 42. In many cases, these same professionals retire from their firms as they approach the age of 60, 65 and 70.
Many emotional and physical changes happen to us humans over the course of 25, 30 or 35 years. Sometimes for the good and sometimes for the bad, our personal lives, energy levels and productivity at the age of 35 usually are different than our personal lives, energy levels and productivity at the age of 65.
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