Ask CPA Trendlines
Now, with smarter search, deeper analysis and more detailed responses (v.2.8).
Now, with smarter search, deeper analysis and more detailed responses (v.2.8).
Scaling models that work for large firms don’t necessarily translate to small businesses.
The Disruptors
With Liz Farr
It’s not your fault that scaling advisory hasn’t worked. According to Aynsley Damery, CEO and co-founder of Clarity, the advisory model most accountants have been using was never designed for small businesses. “The model we were given is the same model that was used in the 70s and 80s by Bain and McKinsey,” Damery explains. “It was built for large corporates, and I’m not sure was ever really built for small business owner.”
MORE DISRUPTORS: Oliver: Build a Biz that Runs Without You | Daiber: Use Succession as a Growth Strategy | Cannon: Busy Season is Self-Inflicted | Carroll: When One Person Can Break the Firm | Rampe: Build a Roadmap Even When the Road’s Not There | Chang: Killing SALY, One Agent at a Time | Vanover: 5-Star Firms Don’t Bill by the Hour | Kless: Profit Is a Result. Flourishing Is the Purpose | Whitman: Build Culture on ‘Progress,’ Not Change | Shein: No PE? No M&A? No Problem | Hood and Weber: Time to RISE | Proctor: Turn Dumb Ideas into Brilliant Solutions | Carter-Gray: How 1 Poor Review Strengthened the Firm | Hartman: Upwork to “40 Under 40” in 3 Years |
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The problem with this model is that it doesn’t scale. “The model we’ve been given is partner-reliant. It’s bespoke. Everything’s ad hoc. It takes a lot of time,” says Damery. In support of this thesis, Damery cites a Xero study in Canada that found that when firms that bolted bespoke advisory onto compliance, their profitability dropped by 30%. Damery’s own benchmarking among Clarity users confirmed this.
The next generation is blending entrepreneurship, AI, and advisory into careers that barely existed a few years ago.
Accounting ARC
With Donny Shimamoto
Center for Accounting Transformation
For decades, the accounting profession has followed a familiar script: earn a CPA license, join a firm, climb the ladder and perhaps become a partner.
Rachel Farris, CPA, MBA, is proving there is another way.
After building a highly specialized tax advisory practice serving U.S. citizens relocating to Puerto Rico, Farris launches Tax Stack AI, a company that helps accounting firms implement artificial intelligence securely and strategically.
MORE Accounting ARC: Conference Season Exposes Accounting’s Knowledge Gap | The Feedback Mistake That Costs You Your Best People | Is Your Boss Really the Problem? | Most Accountants Are Missing This AI Shift | AI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich Generation | Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet
She has since sold her CPA practice to focus on AI consulting and education, demonstrating that today’s accounting professionals can create careers far beyond traditional public accounting.
In this episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation, sits down with Farris to explore entrepreneurship, AI, networking and the expanding possibilities available to CPAs willing to embrace change.
Their conversation becomes less about one accountant’s journey and more about the profession’s future.

Don’t try to wear too many hats. Pick your specialty area and become a guru.
By Alan Anderson, CPA
Transforming Audit for the Future
Industry expertise is essential for businessmindedness. For me, the primary ingredient for building a successful audit practice is to avoid taking on work that you don’t understand. Too many firms say they can audit any balance sheet, but that’s when they can get into trouble. Many firms get sued because they made a bad business decision. They thought they could take on this unique industry and get it right. If you dabble in any industry, you will put your firm and yourself at tremendous risk.
When the U.S. Department of Labor looked at the quality of employee benefit plan (EBP) audits, they found plenty of problems. That 2014 study found “a clear link between the number of employee benefit plan audits performed by a CPA and the quality of the audit work performed.” Almost half of the firms the DOL looked at performed only one or two EBP audits per year, and 75 percent of those had deficiencies. Over half of those (56%) had five or more deficiencies.

Wishful thinking won’t move you forward.
By Ed Mendlowitz
The 30:30 Training Method
Question: Thanks for the training memo. Although I requested your memo because I know I need help with improving efficiency and the like with my practice, many of your thoughts and ideas I have already thought of but simply did not implement them.
Response: I think you hit part of the nail on the head in what you wrote – you’ve had many of the ideas and “simply did not implement them.”
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“Flexibility should be used as a tool for success. It shouldn’t be the exception.”
MOVE Like This
With Bonnie Buol Ruszczyk
For CPA Trendlines Research
In this episode of MOVE Like This, Mandy Gallagher, lead manager of Women’s Initiatives at the AICPA, joins Bonnie Buol Ruszczyk to discuss why caregiving has become such an important conversation in accounting, what firms may misunderstand about caregivers, and how greater flexibility and support could influence retention and leadership pipelines across the profession. Gallagher’s work focuses on advancing women’s initiatives, supporting professional development, and amplifying women’s perspectives throughout the profession.