Mission, vision, strategies, action plans … they all need to be aligned.
By Steven E. Sacks
“Other” and “DIY” come second and third.
How to stay on track toward your goals amid chaos and confusion.
By Bill Reeb
Without clear direction, every alternative seems like an opportunity.
But with direction comes a course of action, whether that is to preserve what you have or achieve something different.
MORE: Covid Crisis Requires New Mindsets | Do You Have a Goal or Just a Speed? | What Are You Giving Priority? | 3 Early Warning Signals for Overachievers | Learn More By Letting Go | Don’t Let Others Block Your Path | How Overachievers Can Get ‘Unstuck’
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Knowing what direction you want to head will drive the creation of a plan. And the greatest benefit of planning is that it provides you with a sanity check to know when you are drifting off course.
Regardless of whether we are talking about your personal life, career, or business, I believe it is nearly impossible to get to your desired destination or to accomplish your goals in a straight line.
We end up straying from our original course because of the mistakes we make along the way. Opportunities become detours. And chaos ensues
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Crisis Management Strategies with Jean Caragher
“We need to show more empathy than normal because there is a level of fear and insecurity going on,” Jean Caragher Caragher, CEO and founder of Capstone Marketing, says in this exclusive CPA Trendlines video interview. “CPAs can be those leaders to spread a calming influence.”
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“Clients need reassurance,” Jody Grunden says.
“We want to make sure that we’ve spoken with everybody at least twice a week.”
August Aquila sees two major changes on the horizon.
“More people are working remotely than ever before,” he says. “And people are working with their clients a little bit differently than they have.”
Amid the chaos and confusion, you’ll need to set some priorities.
And when hourly billing and fixed fees make more sense.
By Ed Mendlowitz
Call Me Before You Do Anything: The Art of Accounting
Equitable is not the same as equivalent.
MORE: Testifying Before Congress | Creative Ways to Retain Staff | What CPAs Can Learn from Lawyers and Doctors | My Top 10(ish) Regrets | Social Security Is an Asset Class | What’s Your Negotiating Style? | How to Make Your Own Opportunities
I use the word “equitable” because I have charged three completely different fees for the same result. “Equitable” refers to the value delivered and charged to the client. But it’s not “equivalent.” And the difference can determine your pricing strategies.
With many accountants now working in uncharted waters helping clients get through the COVID-19 crisis, the pricing question is especially important.
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Live 2-hour Webinar: Playing Dodgeball in a Maze. Avoiding Hits, Getting Through.
With Bradley Burnett
On late Friday, May 14, SBA launched its maiden voyage application for PPP loan forgiveness. This never-seen-before adventure goes a long way to clearing up most of our questions about PPP loan forgiveness. Yet, in true SBA fashion, in part, it leaves us hanging in peril.
Friday, June 5
12 p.m. ET / 2 hours, 2 CPE/CE
Register Now for $99
It’s a bit like playing a game of dodgeball while working through a maze to become free. The object of the game is to make it to the other side without taking a hit. Every hit costs the freedom forgiveness brings. Both safe harbors and peril lurk around almost every corner. READ MORE →
Top three takeaways: Hiring outlook for next 12 months is bleak. 92 percent of businesses report being negatively impacted by pandemic. Liquidity emerges as a top concern.
via AICPA
Battered by repercussions from the COVID-19 pandemic, business executives hold the most pessimistic view of the U.S. economy since the end of 2011, when the nation was still emerging from the lingering impact of the Great Recession, according to the second-quarter AICPA Economic Outlook Survey.
The CPA Outlook Index—a comprehensive gauge of executive sentiment within the AICPA survey— fell 50 percent since last quarter and now stands at 38, its lowest level since early 2009.
Psst … it has to do with China, too.
By Rick Richardson
Senate Democratic Leader Chuck Schumer (D-NY), Sen. Todd Young (R-IN), Rep. Ro Khanna (D-CA) and Rep. Mike Gallagher (R-WI) unveiled the Endless Frontier Act, aimed at accelerating emerging technologies.
MORE TECH THIS WEEK: What Wi-Fi 6E Means for You | Zoom Improves Privacy and Security | FBI Recommends Passphrases Over Password Complexity | Apple Creates Coronavirus Screening App and Website | Smartphone Thermometers Predict Coronavirus Hot Spots | How to Sanitize Electronics Against COVID-19 with UV Light | Open-Source Smart Home Standard in the Works | Tim Berners-Lee Launches Plan to Fix the Web
We don’t usually cover new legislation, much less proposed bills. But EFA is an exception because it seeks to turbocharge American “discovery, creation and commercialization of critical tech.” By that, the lawmakers mean every technology you read about here.
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How COVID is creating a new channel to reach out and serve clients and prospects.
By CPA Trendlines Research
Newsletters aren’t all they’re cracked up to be. Sure, they’re a nice way to touch base with clients, but what do they really accomplish?
MORE in MARKETING: Marketing Is About Thought Leadership | Why Consultative Selling Works | How to Inoculate Your Firm against Covid Competition | How Marketing Systems Produce Business Growth | ‘Found Money’ Delights Clients | 14 Marketing Activities Needed Now More than Ever | What CPAs Can Learn from Lawyers and Doctors | More in Marketing > > >
Maybe it’s time to rethink the newsletter. The COVID-19 crisis may be catalyzing a new way to
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