THE RADICAL CPA

As Easy as Buying a Can of Paint

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Productize your services for consistent client value.

By Jody Padar
Radical Pricing – By The Radical CPA

Now that you have hopefully standardized your services, it’s time to look at productization. Productization is the packaging of intangible services to make them feel tangible. You put everything you will do for a persona into an offering that resonates with them because it’s customized for them. It’s then clearly priced so the buyer knows what they get for their investment.

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This is just as useful for your clients as it is for your staff. Clients appreciate it because they know exactly what they’ll get and what to expect. Staff appreciate it because, unlike in traditional firms where there are at least four different ways to get to the same deliverable, this model has one pathway for each deliverable and service product, making it both efficient and traceable.

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Don’t Lose Your Shirt Over Process

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Standardize and tell your clients what you need.

By Jody Padar
Radical Pricing – By The Radical CPA

Why is McDonald’s easy to price and why is their product so consistent no matter where in the world you are? You know that if you get a Big Mac in Chicago or one in New York, it will taste and cost the same. This is because of standardization, and you shouldn’t underestimate the role digitized data plays in maintaining this consistency.

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Your firm can standardize and price just like McDonald’s does, if you have the right tech infrastructure, in addition to standards related to both clients and workflow.
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Standardized Service Makes You More Profitable

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Six steps to take.

By Jody Padar
Radical Pricing – By The Radical CPA

The accounting profession will never resemble an automotive production line, perhaps for no other reason than we don’t look good in steel-toed boots. We’ll never be widget producers and, from my viewpoint, that’s a good thing. However, our position among the professional class shouldn’t blind us to the benefits of standardizing many of our services.

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Anyone who has been an accountant for any length of time has certainly seen enough to eliminate the need to reinvent the wheel every time they start a new engagement. An entire firm has even more institutional knowledge to draw from. You can develop reliable and repeatable recipes for different services and deliverables by capturing this institutional knowledge. This is standardization, and it makes your service offerings more efficient, cheaper, consistent and predictable – all good business practices. You’ll be able to predict with better accuracy the time frames required for new projects, and you’ll be able to scope out exactly what will be required to bring the project to a successful conclusion. READ MORE →

Automation Lets Staff Operate at Higher Levels

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Four ways it pushes the paradigm shift.

By Jody Padar
Radical Pricing – By The Radical CPA

When you have three people in your firm, each doing things their own way, you won’t be able to standardize until you get them all on the same page. Technology makes it easy to do that.

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Technology is spurring innovation and driving automation – and that’s reshaping the future of accounting. Automation is simply using technology to complete tasks that are typically done by humans, and it will help you standardize by providing:
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