Don’t Lose Your Shirt Over Process

Standardize and tell your clients what you need.

By Jody Padar
Radical Pricing – By The Radical CPA

Why is McDonald’s easy to price and why is their product so consistent no matter where in the world you are? You know that if you get a Big Mac in Chicago or one in New York, it will taste and cost the same. This is because of standardization, and you shouldn’t underestimate the role digitized data plays in maintaining this consistency.

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Your firm can standardize and price just like McDonald’s does, if you have the right tech infrastructure, in addition to standards related to both clients and workflow.

Posted on May 19, 2026

Jody Padar

About the Author

Jody Padar, CPA, MST, "The Radical CPA®," is one of the profession’s foremost visionaries and a best-selling author for CPA Trendlines.

Her latest book, Radical Pricing, is available here

Padar is the author of:

The Radical CPA

and

From Success to Significance: The Radical CPA Guide

vice president of strategy at Botkeeper, an upstart automated bookkeeping solution purpose-built for accounting firms.

She was also CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area.

And as an author, lecturer, coach, consultant, and mentor, she advocates for progress and innovation in the profession, heralding a new way of thinking about the practice of accountancy and giving it a new purpose.

Having successfully transformed her own firm into a technologically advanced, paperless work environment, she is now dedicated to educating her fellow colleagues on how to make the same transition.

She is a regular contributor to a number of industry publications, including CPA Trendlines, where she offers practical tips and advice on running a next-generation firm.

Padar has been named by Accounting Today as “the Top 100 Most Influential to the Profession” for the last four years and manages her firm and discover new “best practices.”

Padar is married, has two teenage children, and swims competitively. Padar earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Padar is also an adjunct professor at Oakton Community College and a contributing member of the Intuit Trainer Writer Network.

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