Four strategies to use … and six to avoid.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
According to an article published in Harvard Business Review, three scientists, Ranjay Gulati, Nitin Nohria, and Franz Wohlgezogen, conducted a study to discover the strategies that generated the most – and the least – profits in lean times.
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First, here’s a list of surefire ways to kill your business:
- Slash headcount with huge layoffs.
- Have solely a short-term focus.
- Employ executives who take a loss-minimizing approach.