Side benefit: You’ll serve your clients better.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
The latest marketing strategies and trends are almost as hard to keep up with as the tax law changes these days. Here is a quick taste of three underutilized marketing trends that can solve a couple of issues in the accounting industry and increase firm profits.
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1 – Consumption marketing
Does client attrition keep your firm’s managing partner up at night? Consumption marketing is one of several solutions to this challenge. Consumption marketing is designed to increase the consumer’s use of the product and avoid returns (think “avoid writeoffs”).
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