Use four metrics to measure change, progress and success.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
Think back to this day one year ago for just a minute. Where were you in your business? What were your revenues, salary and profits at that time? What were your clients like? What were your biggest issues?
MORE: Generative AI: Should You Avoid It or Adopt It? | Beyond Compliance: Six Tips for Adding Value | Track Six Figures to Test Your Marketing | When You Don’t Know What You Don’t Know | Eight Things to Give New Clients | Five Ideas for Summer Focus | Leverage Your Client List Today | Need Leads? Try a Quiz | Now’s the Time to Clean Up Your Email List
Exclusively for PRO Members. Log in here or upgrade to PRO today.
If we don’t occasionally look back to take a snapshot at a point in our history, we may not realize how much we’ve accomplished in such a short time. I’m not much for dwelling in the past, but this exercise is tremendously useful for a couple of reasons:
TO READ THE FULL ARTICLE
