Eight must-haves and 10 ways to go beyond the expected.
By Sandi Leyva
The Complete Guide to Marketing for Tax & Accounting Firms
If you’ve spent any time at all in business talking with prospects on the phone or in person, then you probably have a list of benefits or advantages that you like to mention about your company to every prospect. You may have a very structured way of going about this, and you may not.
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In any case, building a prospect kit will help you become even more consistent in the presentation of your company’s strong points to prospects. And, it’s absolutely essential as you move into larger and larger business deals.
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