Never mind who – why?
By Bruce Marcus
Professional Services Marketing 3.0
EDITOR’S NOTE: CPA Trendlines was privileged to have a long relationship with Bruce W. Marcus, who was ahead of his time in his thinking and practice in marketing for accounting. We are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
OK, somebody talked to the press, and leaked information that shouldn’t have been leaked. That’s three problems, not one.
Primary, of course, is how do we control the damage caused by the leak?
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Then we worry about who did it.
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