How to nurture motivation.
By Bruce Marcus
Professional Services Marketing 3.0
EDITOR’S NOTE: CPA Trendlines was privileged to have a long relationship with Bruce W. Marcus, who was ahead of his time in his thinking and practice in marketing for accounting. We are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
At Microsoft, they worry about motivation. When everybody who holds any kind of a responsible job is making more money than any of them ever dreamed they would, and when they’re in an industry that would pay anything to hire them away, how do you motivate people? How do you get them to stay, and to produce at the high levels demanded by Microsoft and other high-tech companies?
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Two ways. First, Microsoft appeals to what creative people crave most – the opportunity to do great work, and then recognition for it by seeing it used. Then they build a culture and a business to sustain that creativity. Second, they hire the right people. They hire only those people who are motivated by what they have to offer. And it works. It’s one of the things that makes Microsoft a great and successful company.
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