Does one size fit all? A slate of experts weighs in.
By Bruce Marcus
Professional Services Marketing 3.0
EDITOR’S NOTE: CPA Trendlines was privileged to have a long relationship with Bruce W. Marcus, who was ahead of his time in his thinking and practice in marketing for accounting. We are publishing some of the late expert’s evergreen work, which retains wisdom for the present.
It’s not a race, nor are there prizes for the winner. But it has been suggested that the lawyers are light years ahead of the accounting profession in marketing.
MORE: The Risk In Not Understanding Risk | How to Build a Marketing Culture | Have You Planned How to Service Your New Revenue? | Why Is Change So Hard for Firms? | Why Value Pricing Works | Why Competition Matters Most
Exclusively for PRO Members. Log in here or upgrade to PRO today.
It’s nonsense, of course. Is one profession indeed better at marketing than the other? Well, no. Each profession is different, and to try to make the comparison would be an apples and oranges game. But silly as the idea may be, it opens a vast and intriguing question. Are there significant differences between the professions that affect marketing? Indeed there are.
TO READ THE FULL ARTICLE
