Consistency is key.
By Martin Bissett
Business Development on a Budget
You may be asking yourself how you will know when you are successful in your selling efforts. Many people have asked me that, but it’s the wrong question because firms have different goals.
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Some want to simply tick over and replace the clients they lose, some want to grow exponentially, some want steady and consistent growth they can measure and monitor. So there is no one definition of success. But no matter what yours is, you will never attain it if you are inconsistent in your process of winning new business.
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