Bissett Bullet: Cash Reserves Kill Anxiety

Today’s Bissett Bullet: “The best thing you can do for your business is to build a six-month reserve for your personal and business finances.”

By Martin Bissett

Building a three- or six-month cash reserve removes anxiety. It creates calm and confidence and avoids lowballing just to win work. It frees creativity and allows you to think clearly about new ways to help your clients or to communicate your message to potential future clients.

Today’s To-Do:

Calculate your monthly expenses. Not income but what it costs you to keep the lights on for a month. Budget to save a small percentage of that each month until you have built enough of a reserve to keep going for six months without income.

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Four Reasons That Managers Struggle with Relationships

The seven levels of communication management we engage in.

By Martin Bissett
Passport to Partnership

Ultimately, when we have to interact with clients, subordinates, superiors or peers, the questions are always the same: Who do I need to deliver this information to and what approach would they respond most favorably to?

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In arriving at “Communication” we come to the most intangible of all the components to obtain a “passport to partnership.”
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Bissett Bullet: What Are Your Clients Working On?

Today’s Bissett Bullet: “There is arguably as big an opportunity for many firms to generate more revenue from their existing client base as there is in seeking new business, although it should not be exclusive or at the expense of the firm’s new client growth.”

By Martin Bissett

How many of your Grade B and C clients have the potential to become Grade A clients? By examining which services your existing clients currently use you for and maintaining dialogue with those existing clients to identify other needs that are not currently being addressed, you may find yourself in a position to introduce additional support.

The key to this approach is investing time and effort into strengthening client relationships and making sure you know what it is those clients are working on at any given time.

Today’s To-Do:

Identify three Grade B or C clients who you believe have the potential to become Grade A clients, given the opportunity. Do you know what they’re working on at the moment? Time to pick up the phone and find out.

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