CLIENT ACCOUNTING SERVICES

Is It CAS or CAAS?

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Businessman looking thoughtful

Here are 21 differences to help you and your clients.

By Hitendra Patil

Are you an accountant struggling to master your understanding of the difference(s) between “client accounting services (CAS)” and “client accounting and advisory services (CAAS)”?

You are not alone.

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As accountants, you often hear the terms “client accounting services (CAS)” and “client accounting and advisory services (CAAS)” pretty interchangeably, but how do you nail your grasp of the distinction(s) between the two?
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CAS: Three Ways to Show Clients the Value

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man standing, looking down at five giant golden keys

Plus five key differences between accounting and advisory services.

By Hitendra Patil

I am often asked the question, “How do I show a client the value of my advisory services?” My answer is simple.

Many firms blur the line between accounting and advisory, but your clients don’t. This article will help you learn how to ensure clients understand the real value of your advisory services. We will break down the five key differences that separate CAS from traditional accounting, and how to clearly communicate each one. Understanding this distinction helps you price with confidence, package your offerings and help clients grasp your value.

MORE by Hitendra Patil
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Did you notice that clients now want more than just numbers? They seek an advisory service that enables them to make informed decisions, allowing them to focus their efforts on growing their businesses and creating value for themselves and others. Providing advisory services is a very rewarding job, but it can be challenging to ensure that your clients understand the value of your services.
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Geof Brown: The Three Things You Can’t Ignore | Gear Up for Growth

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Illinois CPA Society CEO lays out the three big challenges.

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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

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“What got you to this point is not going to be what gets your firm to its next major milestone,” says Geoffrey Brown, president and CEO of the Illinois CPA Society.

MORE Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | MORE Gear Up for Growth | MORE CPA Trendlines Streaming Network here

“Be flexible. Be nimble,” he tells Jean Caragher in this episode of Gear Up for Growth. “Surround yourself with the right people and take advantage of opportunities that help you lead into the future.”  READ MORE →