SURVEY: The CAS Pricing Problem

Accountants grapple with how to value insight and advice.

By CPA Trendlines Research

One of the biggest challenges to offering client accounting services (CAS) isn’t offering the actual services; it’s figuring out how and how much to charge for them.

MORE CAS SURVEY: CAS Challenge: No Staff, No Services | CAS ‘One-Stop Shop’ Means Steady Clientele | Accountants Cozy Up to Clients with CAS
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When the CPA Trendlines survey Outlook 2024: Emerging Issues, Opportunities and Trends asked what’s most tough about CAS, finding and training staff ranks #1, of course, for 30 percent of respondents. But pricing CAS services was close behind for 29.2 percent.

Posted on January 4, 2024

CPA Trendlines Research

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