SURVEYS & RESEARCH

Accountants Race to Tame AI before AI Outruns the Practice

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Only 1 in 5 firms has an AI strategy, leaving most firms with varying degrees of chaos.

Barely three years since ChatGPT launched, 98% of accountants are using AI regularly. 88% use it in client service.

By CPA Trendlines Research

With artificial intelligence now firmly embedded in the daily life of tax and accounting firms, the profession’s next test is whether practitioners can learn to run AI before AI outruns the practice.

A new crop of research studies and benchmarking surveys suggests firms have yet to fully govern the tools, price the work, train the staff and protect client trust under AI regimes. Reports from the AICPA, Karbon, CPA.com, Blue J, Intuit Firm of the Future, KPMG, Personiv, the ACCA, Rightworks, Business.com and Citrin Cooperman show AI adoption is no longer in doubt. Coping with it is.

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Karbon says 98% of accounting professionals use AI, up 15 percentage points from last year, with 55% using it several times a day and 74% using it daily or more often.

Intuit says 88% of accounting professionals used AI for at least one client service in the last 12 months, and 86% used AI for at least one firm operation. Some 46% of firms are investing in AI training, 21% have an AI policy, and 21% have an AI strategy. Intuit says 30% describe AI as embedded by default in daily work, while 54% use it only when it seems useful.

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How Private Equity Turns CPA Loyalty into Legal Risk

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Overlapping ownership tests conflict and control. Cue the lawyers.

Rivals in the Loop: Grant Thornton and Wipfli, now stablemates under New Mountain Capital’s billion-dollar investments, seek to maintain separate operations and arm’s-length decision-making. Shown in Chicago: The Grant Thornton Tower on North Clark (left) and Wipfli offices at the Chicago Title building on Wacker (right).

By CPA Trendlines Research

Grant Thornton and Wipfli keep offices barely a half-mile apart in Chicago’s Loop — about a 10-minute walk, or a single stop on the “L.”

Zoom out. After a generation of competitive drive, the rival firms are now part of the same investor’s stable.

MORE Private Equity | What $1 Billion Buys in Today’s CPA Market

Private equity’s push into accounting is making for some strange bedfellows, as some investment firms build out networks of ostensibly independent firms that increasingly overlap in clients, services, acquisitions and talent markets.

With more than 500 deals under study, the CPA PE Deal Tracker™ from CPA Trendlines Research provides a vivid picture of private equity firms quietly adding a new layer of consolidation as they roll up the CPA profession. Sponsors are evolving into holding companies with multiple platforms, built simultaneously on a number of large CPA firms as acquisition engines. At least five sponsors now hold two or more competing platforms at the same time.

“As the Peter Parker principle reminds us, with great power comes great responsibility,” Proskauer Rose LLP, the private-funds legal powerhouse, says in a client playbook. “Sponsors should remember the portfolio company corollary: with greater control comes greater exposure to liability.”

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Outlook: Tax and Accounting Workloads Are Only Getting Heavier

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Accounting Firms Face a Productivity Test as Demand Outruns Capacity.

Accountants Demand Index: Steady Growth in New Work

Forecast: After steady expansion, the index predicts a decline in December, followed by a sharp advance in January 2027

By CPA Trendlines Research

The tax and accounting profession’s biggest problem is no longer finding work. It is finding the time, people, and technology to do it.

The new CPA Trendlines Accountants Demand Index, which slipped in May, remains firmly above year-ago levels. The proprietary index of economic indicators fell to 121.2 in May, down 0.3 percent from April but still up 1.8 percent from a year earlier and comfortably above its 2019 baseline level of 100.

MORE Accountants Demand Index: How it works, how to use it

The next six months are forecast to follow a pattern firm owners will recognize. June softens. July surges with the sharpest single-month gain in the forecast window. Then August stalls, nearly flat, which is where the index makes its call.

History says late summer is the reset. This year, the data says the reset holds: the index climbs steadily through September, October and into November, reaching its fall peak before December pulls it back below zero.

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