Ten+ Ways Firms Prefer (and Prefer Not) to Market CAS

One point of concern: who’s doing the marketing?

By CPA Trendlines Research

The CPA Trendlines Outlook 2024: Opportunities, Emerging Issues and Trends survey is bringing to light an array of marketing strategies that CPA firms are using to promote their client accounting services.

MORE CAS SURVEY: SURVEY: The CAS Pricing Problem | CAS Challenge: No Staff, No Services | CAS ‘One-Stop Shop’ Means Steady Clientele | Accountants Cozy Up to Clients with CAS
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Nine strategies are mentioned by at least a few of the early survey respondents.

Posted on January 11, 2024

CPA Trendlines Research

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