But it depends on your taste for risk. by Jean Marie Caragher Capstone Marketing There are at least four types of opportunities your firm can pursue in considering new niche growth, each with its own level of risk: 1. Market penetration. … Continued
For instance: Can your firm deliver?
by Jean Marie Caragher
Capstone Marketing
Niche marketing is the decision to use a mix of marketing tools to address a specific target: a niche in the market.
Using the information gathered in your marketing audit, answer the following questions prior to pursuing a particular industry or service specialization: READ MORE →
Three things to know before jumping in.
by Jean Marie Caragher
Capstone Marketing
You can’t start thinking about selecting a niche until you have a firm grasp of your firm’s current situation. That’s why you need a marketing audit of your firm. A marketing audit might start with three key areas to focus on:
Hint: The answer is closer than you think
by Jean Caragher and Rick Telberg
SevenKeys CPA
Digital emerging as chief weapon.
Results for the new CPA Trendlines study of marketing trends are eye-opening:
Accounting firms are rapidly escalating their business-building efforts:
66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.
At your firm, who’s the chief change officer? By Jean Caragher and Rick Telberg sevenkeyscpa.com Organizations with strong learning cultures have 37 percent greater employee productivity, are 32 percent more likely to be first to market and are 17 percent … Continued
Almost any system will do. But you need a system.
by Jean Caragher
Capstone Marketing
The Seven Keys to Successful CPA Firm Management research indicates that the majority of CPA firms have no client-satisfaction program at all. While any system will do, you need a system in place whether it includes face-to-face interviews, written surveys, online surveys or focus groups.
Burr & Forman LLP a law firm with offices in five southeastern states averages two client interviews per month with the aim of meeting with their Top 50 clients once every two years.
The goals of the interviews are: READ MORE →
SevenKeys CPA research shows that the best firms are three times more likely than laggards to fire clients. via AccountingWEB Firing clients is an effective way to manage growth and profitability. Clients should be evaluated on a variety of criteria … Continued