But it depends on your taste for risk. by Jean Marie Caragher Capstone Marketing There are at least four types of opportunities your firm can pursue in considering new niche growth, each with its own level of risk: 1. Market penetration. … Continued
For instance: Can your firm deliver? by Jean Marie Caragher Capstone Marketing Niche marketing is the decision to use a mix of marketing tools to address a specific target: a niche in the market. Using the information gathered in your marketing … Continued
Three things to know before jumping in. by Jean Marie Caragher Capstone Marketing You can’t start thinking about selecting a niche until you have a firm grasp of your firm’s current situation. That’s why you need a marketing audit of … Continued
Hint: The answer is closer than you think by Jean Caragher and Rick Telberg SevenKeys CPA
Digital emerging as chief weapon.
Results for the new CPA Trendlines study of marketing trends are eye-opening:
Accounting firms are rapidly escalating their business-building efforts:
66% of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.