INNOVATION & CHANGE MANAGEMENT

Kassi Rushing: Firms that Move First Will Shape Accounting’s Future | Gear Up for Growth

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AI, talent development, pricing, and advisory services demand action now — even if leaders don’t have all the answers.

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

The accounting profession has no shortage of predictions about its future. But RISE2040 is designed to be something different: a future shaped by the profession itself and a practical framework for deciding what to do next.

In this episode of Gear Up for Growth, host Jean Caragher, president of Capstone Marketing, welcomes back Kassi Rushing, CEO and owner of Kassi Rushing Consulting and a member of the RISE2040 project team. Their conversation explores what the initiative reveals about the profession’s direction — and why accounting leaders cannot afford to wait for certainty before acting.

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Unlike earlier vision projects built primarily through surveys, focus groups, or the perspectives of a select group of thought leaders, RISE2040 draws from conversations with thousands of professionals across 25 countries. Artificial intelligence makes it possible to synthesize that volume of input while preserving the themes, opportunities, and barriers identified by participants.

Rushing describes the initiative as “written by the profession for the profession.”

That distinction matters. As advisory groups reviewed the findings, the project team remained committed to what professionals actually said, even when reviewers wanted to introduce additional ideas.

“We had to protect the voice of the profession,” Rushing says. “We talked about being defenders of the data.”

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Michael Hoover: Growth Without Discipline Comes at a Cost | Big 4 Transparency

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Disciplined choices, talent investment, and cultural alignment matter more than chasing every opportunity.

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Big 4 Transparency
By Dominic Piscopo, CPA
For CPA Trendlines

As private equity reshapes the accounting profession, Bennett Thrasher is making a different kind of bet. The top 100 firm intends to remain independent.

Michael Hoover, Bennett Thrasher’s chief growth and strategy officer, joins host Dominic Piscopo on The Big 4 Transparency Podcast to explain why the firm considers independence central to its growth strategy—and why saying no may be one of the most important disciplines a growing firm can develop.

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“The biggest bet,” Hoover says, “is just remaining fiercely independent.”

That commitment shapes how Bennett Thrasher approaches everything from new service lines and acquisitions to recruiting and compensation. Rather than pursuing growth for its own sake, Hoover says the firm is working toward a long-term strategy for 2030 and scrutinizing whether each opportunity advances that vision.

In a market where firms are searching for new revenue streams, the temptation to pursue the latest “shiny object” can be powerful. But every new initiative consumes capital, leadership attention, and talent. Hoover argues that firms must examine not only an opportunity’s potential revenue, but also what they may have to postpone or abandon to pursue it.

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Your Org Just Announced a Major Change. Now What? | Accounting Voices

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Protect your credibility and career options by responding with calm, connection, and purpose.


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Accounting Voices
With Rob Brown

An email arrives. A town hall appears on the calendar. Leaders begin using words such as “merger,” “sale,” “new ownership,” “restructuring,” or “strategic reset.”

Suddenly, the change that once felt theoretical becomes personal.For accounting professionals, these announcements can trigger immediate questions about job security, leadership, culture, client relationships, and the future of the organization. Some people freeze. Others panic, withdraw, overshare, or rush to update their LinkedIn profiles.

But this episode of Accounting Voices argues that change itself does not necessarily damage careers. How people respond to it often matters more.

As private equity investment, mergers, leadership turnover, technology pressures, and evolving business models reshape the profession, the ability to cope with uncertainty is becoming a career-defining skill. Professionals who remain composed, connected, and useful during periods of disruption can strengthen their reputations and create new opportunities.

The episode outlines four practical moves for navigating the days and weeks after a significant announcement.

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Kenji Kuramoto: When AI Does the Work, What Are Firms Selling? | The Disruptors

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Intelligent agents will reshape accounting workflows, pricing models, employee development, and the value firms deliver to clients.

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The Disruptors
With Liz Farr
For CPA Trendlines

The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

Kenji Kuramoto says accounting firms will be changing how they work — and even who does the work.

“The future of accounting firms,” Kuramoto says, “is going to be made up of a workforce that has two components. It’ll have people and agents.”

His current company, Basis, where he serves as managing partner in residence, is building those agents. Kuramoto says approximately 30% of the top 25 accounting firms are using them across client accounting services, tax, and audit. The agents perform multistep workflows such as reconciliations, account categorization, and first-pass tax return preparation, including work on complex partnership returns.

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By the end of the year, Kuramoto expects some practice lines to achieve efficiency gains of 60% to 80% by using agents. Within a year, “we should probably be able to see agents working and collaborating together, overall, being directed and architected by people,” he says.

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Your AI Agent Should Show Its Work | ARC

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Accountants should demand systems that reveal their work, respect boundaries, and produce results humans can verify.

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Accounting ARC
With Donny Shimamoto, Liz Mason, and Byron Patrick
Center for Accounting Transformation

Agentic AI does not have to replace an accountant to transform accounting. Its more  practical role may be far less dramatic — and far more useful.

In this episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA; Liz Mason, CPA; and Byron Patrick, CPA.CITP, explore how narrowly focused AI agents can help professionals retrieve information, analyze data, navigate systems, and make better-informed decisions.

MORE Accounting ARC: AI Isn’t Erasing Tax Careers. It’s Rewriting Them. | Accounting Internships Need an Upgrade | The CPA Career Nobody Talks About | Conference Season Exposes Accounting’s Knowledge Gap | The Feedback Mistake That Costs You Your Best People | Is Your Boss Really the Problem? | Most Accountants Are Missing This AI Shift | AI Can Fix Your Workflow—or Break It in Seconds | Efficiency Is the Wrong Goal for AI | Accounting’s Hidden Talent Risk: The Sandwich Generation | Built Fast. Sold Faster. Broken Later? The Truth About Accounting Tech | Recognize When You Need to Recharge Before You Burn Out | Valuing More Than the Balance Sheet

Their conversation challenges one of the dominant narratives surrounding agentic AI: that firms should build autonomous digital employees capable of handling everything a staff accountant does. Instead, the hosts envision specialized agents that operate within structured systems, perform clearly defined tasks, and show users how they reach their conclusions.

“If you have agentic AI that’s built into an architecture that already exists, there’s a whole lot more that has to happen from a training perspective,” says Mason, CEO of High Rock Accounting.

That architecture, she explains, can include multiple agents working together rather than one agent attempting to handle an entire assignment.

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