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Gear Up for Growth

Shelly Weir: Florida CPAs Save Their Licenses. For Now | Gear Up for Growth

FICPA CEO Shelly Weir says the profession survived its most serious deregulation fight yet. The threat isn’t confined to Florida.

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With Jean Caragher
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Florida CPAs came closer than many realized to losing the regulatory structure behind the CPA license, as a sweeping deregulation drive threatened the state Board of Accountancy and raised the possibility of a credential weakened to the point that “anybody could put those letters behind their name,” according to Shelly Weir, president and CEO of the Florida Institute of CPAs.

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“The elimination of the CPA license altogether – or having a license so degraded and devalued that anybody could put those letters behind their name – I don’t know what terrifies me more,” Weir tells Jean Caragher in this episode of Gear Up for Growth.

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Gear Up for Growth

Jim Metzler: Why the Profession’s Best Are Walking Away from Partnership | Gear Up for Growth

Firms, not candidates, are to blame for a generation of superstars declining the summons.

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

Few voices carry more weight on the question of who becomes a partner, and why, than Jim Metzler’s.

So when the former AICPA vice president and longtime mentor to emerging firm leaders says the profession’s top performers are hesitating at the threshold of partnership, firm owners would do well to listen.

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In the new episode of “Gear Up for Growth,” hosted by Jean Caragher of Capstone Marketing, Metzler lays out why – and what separates the firms that keep their stars from the ones that lose them.

“The bigger the superstar in the firm, the more they say, ‘I’m really not sure if I want to be a partner,'” says Jim Metzler, founder of Metzler Advisory Group and author of “The Emerging Partner Playbook: A Complete Guide for Emerging Partners in CPA Firms,” this edition of “Gear Up for Growth,” powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing. READ MORE →

Gear Up for Growth

Mark Koziel: The End of Accounting as We Know It | Gear Up for Growth

Koziel Calls for a New CPA Firm Model

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

Mark Koziel is putting the accounting profession on notice: The business model that sustained CPA firms for generations is running out of time.

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“The hours-times-rate model is a death knell for the profession,” says Koziel, CPA, CGMA, president and CEO of the AICPA and the Association of International Certified Professional Accountants, on Gear Up for Growth, powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing.

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Gear Up for Growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently.

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As artificial intelligence accelerates the automation of tax preparation and compliance work, Koziel says CPA firms must fundamentally rethink how they create—and price—value for clients.

“There’s still value to that tax return,” Koziel says. “It’s just not based on our inputs.” READ MORE →

MARKETING & SALES

Marketing Success Depends on Curiosity, Collaboration, and Client Experience | Capstone Conversations

Understanding the full picture delivers higher ROI.

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Capstone Conversations
By Jean Caragher
For CPA Trendlines

In this episode of Capstone Conversations with Jean Caragher of Capstone Marketing, Alex Miller, marketing manager at Lanigan Ryan and the Association for Accounting Marketing’s 2025 Volunteer of the Year, shares powerful insights about the evolving role of marketers in accounting firms. Her two top takeaways? Curiosity and collaboration drive career success, and client experience and artificial intelligence (AI) offer the profession’s biggest opportunities and challenges.

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“Curiosity has opened so many doors for me,” says Miller. “You have to ask questions – about your firm’s services, your teammates’ work, and your goals. When you understand the full picture, you can market more effectively and bring real value to your team.”

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Gear Up for Growth

Ellison-Taylor: Small Firms’ Fix for Talent Crisis | Gear Up For Growth

They’re not leaving the firm. They’re leaving you.

Originally published Jan. 10, 2025.
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

What’s driving talent out of accounting firms? According to Kimberly Ellison-Taylor, CPA, CGMA, CITP, CISA, everything from outdated leadership to untold success stories is pushing promising professionals away. In this episode of Gear Up for Growth, powered by CPA Trendlines, host Jean Caragher sits down with the powerhouse behind KET Solutions to explore how the profession can—and must—change to attract and retain the next generation.

Gear Up for Growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. More Gear Up for Growth | More Capstone Conversations with Jean Caragher | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

Ellison-Taylor, former chair of both the AICPA and the Maryland Association of CPAs, started her journey into accounting as a third grader inspired by a career-day presentation. That spark led to decades of leadership—and now, a mission to transform the narrative around what it means to be a CPA.

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