Gear Up for Growth

Calvin Harris: The Future of Accounting Belongs to Those Willing to Rethink Everything | Gear Up for Growth

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Intentionally design teams around technology, outsourcing, and evolving organizational structures.

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

“We’re at a time where we have multiple generational changes happening all at the same time,” says Calvin Harris Jr., CEO of the New York State Society of CPAs, during a recent episode of Gear Up for Growth, hosted by Jean Caragher, president, Capstone Marketing, and powered by CPA Trendlines.

According to Harris, technology, alternative practice structures, outsourcing and changing workforce expectations are converging to reshape the future of public accounting. Firm leaders must look beyond today’s headlines and begin rethinking how their firms operate, develop talent and deliver value to clients.

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Although artificial intelligence dominates much of today’s discussion, Harris believes technology is just one piece of a much larger transformation. “You can’t be effective in this work anymore without also being effective in technology,” he says. “You will get lapped in terms of how efficient people can be.”

Rather than viewing AI as a standalone initiative, Harris encourages firms to think strategically about how technology supports new business models, enhances advisory services and improves the client experience.

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Jim Metzler: Why the Profession’s Best Are Walking Away from Partnership | Gear Up for Growth

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Firms, not candidates, are to blame for a generation of superstars declining the summons.

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

Few voices carry more weight on the question of who becomes a partner, and why, than Jim Metzler’s.

So when the former AICPA vice president and longtime mentor to emerging firm leaders says the profession’s top performers are hesitating at the threshold of partnership, firm owners would do well to listen.

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In the new episode of “Gear Up for Growth,” hosted by Jean Caragher of Capstone Marketing, Metzler lays out why – and what separates the firms that keep their stars from the ones that lose them.

“The bigger the superstar in the firm, the more they say, ‘I’m really not sure if I want to be a partner,’” says Jim Metzler, founder of Metzler Advisory Group and author of “The Emerging Partner Playbook: A Complete Guide for Emerging Partners in CPA Firms,” this edition of “Gear Up for Growth,” powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing. READ MORE →

Mark Koziel: The End of Accounting as We Know It | Gear Up for Growth

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Koziel Calls for a New CPA Firm Model

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Gear Up for Growth
with Jean Caragher
for CPA Trendlines

Mark Koziel is putting the accounting profession on notice: The business model that sustained CPA firms for generations is running out of time.

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“The hours-times-rate model is a death knell for the profession,” says Koziel, CPA, CGMA, president and CEO of the AICPA and the Association of International Certified Professional Accountants, on Gear Up for Growth, powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing.

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Gear Up for Growth is tailored specifically for public accounting firms with up to 100 team members looking to expand their practices intelligently and efficiently.

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As artificial intelligence accelerates the automation of tax preparation and compliance work, Koziel says CPA firms must fundamentally rethink how they create—and price—value for clients.

“There’s still value to that tax return,” Koziel says. “It’s just not based on our inputs.” READ MORE →

Ellison-Taylor: Small Firms’ Fix for Talent Crisis | Gear Up For Growth

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They’re not leaving the firm. They’re leaving you.

Originally published Jan. 10, 2025.
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Gear Up for Growth
With Jean Caragher
For CPA Trendlines

What’s driving talent out of accounting firms? According to Kimberly Ellison-Taylor, CPA, CGMA, CITP, CISA, everything from outdated leadership to untold success stories is pushing promising professionals away. In this episode of Gear Up for Growth, powered by CPA Trendlines, host Jean Caragher sits down with the powerhouse behind KET Solutions to explore how the profession can—and must—change to attract and retain the next generation.

Gear Up for Growth spotlights the best strategies for smart and efficient growth in today’s competitive landscape. More Gear Up for Growth | More Capstone Conversations with Jean Caragher | More Jean Caragher here | Get her best-selling handbook, The 90-Day Marketing Plan for CPA Firms, here | More CPA Trendlines videos and podcasts here

Ellison-Taylor, former chair of both the AICPA and the Maryland Association of CPAs, started her journey into accounting as a third grader inspired by a career-day presentation. That spark led to decades of leadership—and now, a mission to transform the narrative around what it means to be a CPA.

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