Koziel Calls for a New CPA Firm Model
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Gear Up for Growth
with Jean Caragher
for CPA Trendlines
Mark Koziel is putting the accounting profession on notice: The business model that sustained CPA firms for generations is running out of time.
“The hours-times-rate model is a death knell for the profession,” says Koziel, CPA, CGMA, president and CEO of the AICPA and the Association of International Certified Professional Accountants, on Gear Up for Growth, powered by CPA Trendlines and hosted by Jean Caragher, president of Capstone Marketing.
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As artificial intelligence accelerates the automation of tax preparation and compliance work, Koziel says CPA firms must fundamentally rethink how they create—and price—value for clients.
“There’s still value to that tax return,” Koziel says. “It’s just not based on our inputs.”
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