Neil Fauerbach outlines several ideas you could use.
By Jean Marie Caragher
Niche marketing continues to be the most successful marketing strategy for accounting firms.
MORE from Jean Marie Caragher: Networking Still a Strong Lead Generator | How Smart CPA Firms Use Events as a Lead Generation Tool | 14 Timely Questions for Tax Season Clients | The 12-Step Program for Building Better Client Relationships
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Over the years I’ve received mixed reactions about whether family business qualifies as a niche. Are niches only industry-oriented?