TAX SEASON

Ten Tax Issues That Add New Revenue

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Plus four “how much” questions you can put numbers to.

By Ed Mendlowitz
How to Build a Stronger Tax Practice

As you see each tax prep client you should keep a list of additional services you can offer them. Also, continue this list when you review each return.

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I prepare a list of follow-up items during a tax season on my Microsoft Outlook task list. These items are entered as the issue or idea arises. It is simple, quick and very satisfying. The next job will be to make the time to follow up with the client, and do your “good deed.”
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It’s Time to Start Marketing for Next Tax Season

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Your ideas are fresh now.

By Ed Mendlowitz
Tax Season Opportunity Guide

Marketing takes many forms. Further, many accountants are not trained in marketing. I also know that while most CPAs want more business, they are too busy with what they have to be actively seeking new business. Additionally, marketing can be external, internal or retentive.

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External is where new clients are solicited. That takes effort, ingenuity, time and maybe even some money.
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Tax Season Leaves Accountants Drained, Disappointed

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The 30-point swing: Accountants close the season feeling slightly negative, at minus 1.8, a collapse of more than 30 points.

The Busy Season Barometer Shows Exactly When—and Why.

By CPA Trendlines

After starting near historic highs, sentiment among tax professionals fell more than 30 points by April, as workload, client behavior and system failures overwhelmed expectations.

MORE Busy Season Barometer | Join the survey. Get the results

The 2026 tax season began with confidence.

By December, sentiment among tax professionals had climbed to a positive 29.8—the strongest reading in the CPA Trendlines Busy Season Barometer cycle. A majority expected better conditions. Few anticipated what came next.

By April, that optimism had vanished.

Accountant attitudes closed the season slightly negative, around -1 to -1.8, marking a swing of more than 30 points in four months.

It was one of the sharpest same-season reversals in the Barometer’s 24-year history, and it followed a pattern practitioners have seen before: expectations rising in the fall, then breaking under the weight of the season itself.

The difference in 2026 was the speed—and the causes.

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21 Hard-Earned Lessons from Tax Season 2026

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And What 20 Years of Data Say Comes Next

By CPA Trendlines Research

There is a ritual to tax season. It begins with anticipation dressed as control.

Practitioners tally the risks — the IRS, the law, the clients who will not deliver on time — and tell themselves this year will be different. Then the season starts. And it isn’t.

MORE Busy Season Barometer | Join the survey. Get the results

The CPA Trendlines Busy Season Barometer tracks that ritual across waves of surveys from September 2025 through April 2026 with more than 300 respondents.

The data show not a profession in crisis, but a profession under stress. Where pressures no longer arrive one at a time but stack up on each other. Where external shocks have been absorbed, and internal limits have come into view.

Tax season is full of noise, chaos and confusion. But a close look at the Busy Season Barometer from this year – and going back more than 20 years – can cut through the fog for the patterns, trends, insights and, most of all, the tough lessons learned.

Tax season 2026 gives us at least 21 essential takeaways.

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Red Flag Warning: Accountants Lose Faith in the Economic Outlook

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A turn for the worse: Accountants’ outlook on the economy takes a tumble with the end of busy season. (CPA Trendlines Busy Season Barometer)

Two-thirds now see tough times ahead.

By CPA Trendlines Research

After processing hundreds, if not thousands, of tax returns for wage earners and small business owners, U.S. accountants’ confidence in the nation’s economy is in a state of collapse, according to the latest CPA Trendlines Busy Season Barometer.

While practitioners entered the winter with relatively stable expectations, the reality of “busy season”—which provides a granular look at the financial health of American businesses—has apparently triggered a sharp reversal.

MORE Busy Season Barometer Join the survey. Get the results

MORE Busy Season

With the end of the 2026 filing cycle, roughly two-thirds of CPAs are predicting that national business conditions will worsen over the next 12 to 18 months, a startling increase from the beginning of the cycle, when only half held a negative outlook. Conversely, the number of optimists dwindled to about 18%, down from nearly 30 points from earlier in the year.

“We’re looking at higher costs and too much uncertainty for our small-business clients,” one sole proprietor noted in the survey, shifting his rating to “much worse.”

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Eight Tips for Delighting Tax Clients

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Portrait of a mature businesswoman giving a binder

Do they feel important?

By Ed Mendlowitz
Tax Season Opportunity Guide

Clients are our customers. They pay our salary and enable us to make good livings. Do what you can to accommodate them and make them feel important – as important as they believe they are.

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Also be user-friendly – do not make it difficult to work with you. Clients don’t know how smart we are. They think we are great, but they measure us by the small things – the good and bad.
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 Busy Season 2026: Clients, Pricing, Staffing… CRUNCH

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CPA Trendlines Busy Season Barometer: Modest Gains, Mixed Outlook, Cautious Tech Upgrades Ahead

Top concerns: “The returns aren’t harder—they’re just later.” (CPA Trendlines Busy Season Barometer)
Join the survey. Get the results.

By CPA Trendlines Research

The 2026 tax season shows some gradual improvement for certain firms, but most practitioners report conditions that remain largely unchanged from a year ago, according to the latest data from the CPA Trendlines Busy Season Barometer.

For More Busy Season Trends and Strategies: Join the survey. Get the results.

MORE Tax Season 2026

The good news is: 2026 hasn’t turned into the disaster some were expecting with a new tax law and diminished IRS. The bad news is: 2026 is turning into a relatively routine year — without the advances in workflow or the better margins from higher-value services that some were hoping for.

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Tell Your Tax Clients about These 40 Other Services

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Woman and man shaking hands across a desk

BONUS: A checklist to use for additional client services.

By Ed Mendlowitz
Tax Season Opportunity Guide

The following listing can give you ideas of additional services clients might need.

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This list is not complete, but it is a good start for you to start thinking about what types of additional services you can offer to your clients!

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Inside Tax Season’s Hidden Shift: Same Work, Fewer People, Higher Cost

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And that’s the good news.

Your mileage may vary: The tax and accounting workforce is churning out almost as many returns. But with rising labor costs. Is that a margin squeeze or the firm of the future? (Index = pro-filed tax returns, annualized payrolls, and headcounts)

By CPA Trendlines

New CPA Trendlines Research suggests that the much vaunted promises of AI-enabled efficiencies are still just that – promises.

MORE Tax Season

So far this year, firms are producing even fewer tax returns than at the same time last year, while salaries are increasing.

The problem gets worrisome when you notice that headcounts are flat to down. Or, are these the signs of a new paradigm?

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Pssst! Remember These Nine Tax Season Resources

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Happy family of four outdoors in winter clothing on snow

You can’t afford to take them for granted.

By Ed Mendlowitz
Tax Season Opportunity Guide

We have many resources and need to recognize that. And we need to treat each with its own importance. Even if you did everything yourself, you’d still need to rely on your tax software company, FedEx and the Postal Service, stationery supplier, computer consultant, the internet and email, cell phone provider and copier/scanner machine. And that’s just a few of the resources we rely on. Managing your resources well creates an aura of security and consistency to your practice.

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But there are more. And they are often overlooked. Or taken for granted. Here are some more resources that need to be managed:
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