WEALTH MANAGEMENT

Transform Client Lives with a Holistic Approach

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woman and man talking in office

Lead with the human first and match your expertise to those things that matter.

By Rory Henry
The Holistic Guide to Wealth Management

The future of advice is not financial, it’s human! It is about helping clients live their best lives.

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Instead of emphasizing technical skills such as minimizing taxes, building a portfolio and executing a Roth conversion, our goal is to shift your thinking toward a human-first financial mindset. This approach helps you uncover a person’s entire life. By being attentive to the many aspects of well-being, we can have a transformative impact on our client relationships that goes beyond financials.
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Client Discovery Meeting? Try Rediscovery

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Just watch out for your advice monster.

By Rory Henry
The Holistic Guide to Wealth Management

A client discovery meeting, or even better, a rediscovery meeting, can be an ideal opportunity for you to deepen your relationship with the client. Even better, when done correctly, the meeting can lead to self-discovery for the client.

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Historically, clients turn to financial professionals for help solving a financial problem or for alleviating financial concerns. They ask questions such as:

  • “What type of entity should I select and what are the tax implications?”
  • “How do I increase my gross margins?”

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Which ‘Money Script’ Do Your Clients Follow?

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Businessman tightly holding briefcase with dollar sign on it

Understand this relationship to better advise them.

By Rory Henry
The Holistic Guide to Wealth Management

Joy Lere Psy.D., licensed clinical psychologist and co-founder of Shaping Wealth, a learning platform transforming the human experience of money, told me on my podcast that she was amazed by how often money was the cause of her clients’ anxiety and unhappiness. Research confirms this phenomenon.

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According to the American Psychological Association (APA), money has consistently topped Americans’ list of stressors ever since the first Stress in America survey was conducted in 2007. According to the APA:

  • 72 percent of adults report feeling stressed about money at least some of the time
  • 22 percent reported feeling “extreme stress” about money at some point during the past month
  • 26 percent of adults report feeling stressed about money most or all of the time

It shouldn’t be this way and this is where financial advisors can be a huge help.
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Make Your Clients Look Forward to Meeting with You

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illustration of the progression of economic value

Every interaction is an opportunity.

By Rory Henry
The Holistic Guide to Wealth Management

In tracing the trajectory of economic evolution, each phase represents a profound transformation, often driven by technological advancements. For instance, the Industrial Revolution transformed the U.S. from an agrarian economy to a manufacturing economy that created tangible assets (i.e., finished goods) out of raw materials. In recent decades, the U.S. went through a digital revolution, moving us from a manufacturing economy to a service-based economy that produces intangible assets.

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This shift was emblematic of a broader transition from making tangible goods to delivering intangible services. The service economy burgeoned, with a focus on delivering services, e.g., tax services, financial services and estate planning legal services.

Now, we are in the midst of another paradigm shift. Artificial intelligence (AI) is transforming us from a service economy to one based on providing the consumer with experiences and guiding them through life transformations. The AI era is not just about automating routine tasks, but fostering an environment in which we transcend traditional service delivery.
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What Does Money Mean to Your Client?

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woman and man smiling and talking in business setting

Use behavioral finance to guide decisions.

By Rory Henry
The Holistic Guide to Wealth Management

I decided to call my book “The Holistic Guide to Wealth Management” because leveraging a suite of financial services offerings that work in harmony with each other is a powerful business model that can transform your firm. The transformative power of this model, however, is based on the human side of the advice we provide clients and how we can improve their lives. It’s about shifting the conversation from integrating and delivering services to clients to gaining a deep understanding of a client’s values and what gives them a sense of well-being.

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What is behavioral finance?

The Corporate Finance Institute defines behavioral finance as “the study of the influence of psychology on the behavior of investors, as well as on financial analysts.” Dr. Daniel Crosby, chief behavioral officer at Orion, and author of best sellers “The Behavioral Investor” and “The Laws of Wealth: Psychology and the Secret to Investing Success,” takes it a step further.
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