Which ‘Money Script’ Do Your Clients Follow?

Businessman tightly holding briefcase with dollar sign on it

Understand this relationship to better advise them.

By Rory Henry
The Holistic Guide to Wealth Management

Joy Lere Psy.D., licensed clinical psychologist and co-founder of Shaping Wealth, a learning platform transforming the human experience of money, told me on my podcast that she was amazed by how often money was the cause of her clients’ anxiety and unhappiness. Research confirms this phenomenon.

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According to the American Psychological Association (APA), money has consistently topped Americans’ list of stressors ever since the first Stress in America survey was conducted in 2007. According to the APA:

  • 72 percent of adults report feeling stressed about money at least some of the time
  • 22 percent reported feeling “extreme stress” about money at some point during the past month
  • 26 percent of adults report feeling stressed about money most or all of the time

It shouldn’t be this way and this is where financial advisors can be a huge help.
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Make Your Clients Look Forward to Meeting with You

illustration of the progression of economic value

Every interaction is an opportunity.

By Rory Henry
The Holistic Guide to Wealth Management

In tracing the trajectory of economic evolution, each phase represents a profound transformation, often driven by technological advancements. For instance, the Industrial Revolution transformed the U.S. from an agrarian economy to a manufacturing economy that created tangible assets (i.e., finished goods) out of raw materials. In recent decades, the U.S. went through a digital revolution, moving us from a manufacturing economy to a service-based economy that produces intangible assets.

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This shift was emblematic of a broader transition from making tangible goods to delivering intangible services. The service economy burgeoned, with a focus on delivering services, e.g., tax services, financial services and estate planning legal services.

Now, we are in the midst of another paradigm shift. Artificial intelligence (AI) is transforming us from a service economy to one based on providing the consumer with experiences and guiding them through life transformations. The AI era is not just about automating routine tasks, but fostering an environment in which we transcend traditional service delivery.
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What Does Money Mean to Your Client?

woman and man smiling and talking in business setting

Use behavioral finance to guide decisions.

By Rory Henry
The Holistic Guide to Wealth Management

I decided to call my book “The Holistic Guide to Wealth Management” because leveraging a suite of financial services offerings that work in harmony with each other is a powerful business model that can transform your firm. The transformative power of this model, however, is based on the human side of the advice we provide clients and how we can improve their lives. It’s about shifting the conversation from integrating and delivering services to clients to gaining a deep understanding of a client’s values and what gives them a sense of well-being.

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What is behavioral finance?

The Corporate Finance Institute defines behavioral finance as “the study of the influence of psychology on the behavior of investors, as well as on financial analysts.” Dr. Daniel Crosby, chief behavioral officer at Orion, and author of best sellers “The Behavioral Investor” and “The Laws of Wealth: Psychology and the Secret to Investing Success,” takes it a step further.
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Use A PACT to Manage Change

portrait of Will Hill
Hill
Will Hill is the founder and owner of Will Hill Consults, LLC,  a coaching and consulting firm serving the tax and accounting profession. He has been serving the tax and accounting community since 2001.

Effective communication needs to happen in three stages.

By Will Hill
The Holistic Guide to Wealth Management

The pace of change in the tax and accounting profession has increased dramatically in the last 20 years. Some change, such as regulatory change, is forced. Other forms of change, such as technology change, is imperative to make. But when it comes to making changes to your client engagement strategy, that choice is yours. I have not spoken to a firm owner yet over the past half decade who hasn’t had at least one significant change to their practice during that time. Many have gone through multiple changes per year.

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But just because you have gone through changes to your practice doesn’t mean you’ll be more successful. So, when we look at firms that have navigated change successfully to make a positive impact on their business, what sets them apart? They have one thing in common: They make “A PACT” for success.
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Prioritize Your Mental and Physical Health

Henry
Rory Henry, a Behavioral Financial Advisor, is the director at Arrowroot Family Office and co-founder of AFO Wealth Management Forward. He has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice.

Before you start adding new service offerings, read this.

By Rory Henry
The Holistic Guide to Wealth Management

Most of you reading this article are highly motivated, highly disciplined individuals with a keen eye for detail and incredible dedication to your clients. I’m sure many of you are thinking about ways to squeeze even more productivity out of your day so you can find time to incorporate financial advisory services into your thriving practice.

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We all know about the burnout epidemic plaguing the accounting profession, and it’s not just a mental health issue. Before you start burning the candle at both ends, please review the cautionary tales of highly accomplished CPAs and entrepreneurs below who’ve had to make significant recalibrations to their lives when their health ultimately failed them.
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