Here’s what you’re looking for: Rory Henry

ADVISORY & CONSULTING

Holistic Financial Planning: A One-Two Punch of Value

Vintage pocket watch lying on hundred dollar bills

Accounting continues to evolve in increasingly personal ways.

By Rory Henry
The Holistic Guide to Wealth Management

The accounting profession is evolving rapidly. New business models are emerging, and firms are uncoupling themselves from the constraints of a partnership structure, from outdated service offerings, and from time-based pricing practices.

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You may be asking yourself: “What business am I truly in?” or perhaps, “What business should I be in?” Before answering these questions, consider that you may ultimately be in the relationship business more than you’re in the tax, accounting or bookkeeping business. It doesn’t matter which training, certifications or acronyms you have following your name. If you’re moving into financial planning – or thinking about doing so – you might want to ask yourself: “Am I really in the human business?”
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ADVISORY & CONSULTING

What’s Your Return on Relationships?

Clients need empathy.

By Rory Henry
The Holistic Guide to Wealth Management

In his iconic work, “Meditationes Sacrae” (1597), Sir Francis Bacon wrote that “knowledge itself is power.” Many scholars believe Bacon wanted to further the idea that having and sharing knowledge is the cornerstone of reputation and influence – and therefore power. All achievements emanate from this philosophy.

MORE: Advisory Includes More Than You Might Think | Wealth Management: Can You Afford Not to Provide It?

But in many areas such as business, finance, sports and the military, knowledge can be a competitive advantage. Therefore, many are reluctant to share their knowledge with others.
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ADVISORY & CONSULTING

Advisory Includes More Than You Might Think

What do you see when you envision your future?

By Rory Henry
The Holistic Guide to Wealth Management

I work at a virtual family office called Arrowroot Family Office. Over the course of my career I have learned that family (and family dynamics) significantly shapes who we are and how we form relationships in life.

MORE: Wealth Management: Can You Afford Not to Provide It?

Research shows that one of the biggest drivers of family dynamics is the order in which each child is born. Birth order theory, developed by Alfred Adler in the 20th century, suggests that the order in which children are born can have a significant impact on their development and personality.
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CLIENT ACCOUNTING SERVICES

Blake Christian: Why You Should Pay Attention to OZ 2.0 | Holistic Guide

Proper entity structure, timing, and compliance are critical to maximizing the next phase of Opportunity Zone benefits.

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The Break-Through Blueprint for Revolutionizing the CPA Firm Business Model

The Holistic Guide to Wealth Management
With Rory Henry, CFP®, BFA™

A decade ago, federal Opportunity Zones (OZ) were introduced as part of the 2017 Tax Cuts & Jobs Act to encourage long-term investment into economically distressed communities through tax incentives. The first phase of the OZ program expires at the end of 2026, but Blake Christian, CPA, says the program is entering a new phase (OZ 2.0) that could dramatically expand its impact across operating businesses, infrastructure, AI data centers, and rural America.

MORE Rory Henry | THE HANDBOOK Holistic Guide to Wealth Management | MORE CPA Trendlines Streaming Network

While many investors initially focus on the tax deferral aspects of Opportunity Zones, Christian explains that the program delivers three separate benefits.

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ADVISORY & CONSULTING

Help Clients Envision Their Future Selves

Businessman sitting on cloud

Ask the “best hopes” question.

By Rory Henry
The Holistic Guide to Wealth Management

When helping clients plan for retirement, exit their businesses or reach other major financial goals, we tend to default to the numbers. Financial projections, spending needs, drawdown rates and risk tolerance are great navigational aids, but as Lewis Carroll wrote in “Alice in Wonderland,” “If you don’t know where you’re going any road will take you there.” However, a new approach is showing that getting in tune with our future selves is one of the best ways for clients and their advisors to plan for retirement.

MORE: How to Use Values-Based Financial Planning | Life Planning: Going Beyond the Financials | Understand Clients’ Relationship with Money | From Services to Experiences to Transformations | How Behavioral Finance Works | Priority No. 1: Your Mental and Physical Health | Trust Is the Primary Ingredient | How to Prepare Your Clients’ Kids for Their Inheritance | Quantifying the Value of an Advisor | Raise Your Rates to Change Your Clientele | How WealthTech Is Reshaping the Future of Holistic Advice | Profile of a Modern Firm: Putting the Vision into Practice | Tsunami of M&A, PE Is Disrupting the Accounting Profession | Introducing You to a Fulfilling Return on Relationships
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As a result, we must continually adjust our goals, including retirement planning, and that comes by getting well acquainted with our “future selves,” according to UCLA Professor Hal Hershfield. He said that while it’s important for you to consider the goals for yourself when it comes to money and saving, it’s just as important to think carefully about the goals you have for your future self long after you have stopped earning an income.
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ADVISORY & CONSULTING

Understand Clients’ Relationship with Money

Businessman tightly holding briefcase with dollar sign on it

Start with which of four “money scripts” they follow.

By Rory Henry
The Holistic Guide to Wealth Management

Joy Lere Psy.D., licensed clinical psychologist and co-founder of Shaping Wealth, a learning platform transforming the human experience of money, told me on my podcast that she was amazed by how often money was the cause of her clients’ anxiety and unhappiness. Research confirms this phenomenon.

MORE: From Services to Experiences to Transformations | How Behavioral Finance Works | Manage Change through A PACT | Priority No. 1: Your Mental and Physical Health | Build Stronger Financial Futures with Health Care Planning | Marketing Strategies for Wealth Management Services | Trust Is the Primary Ingredient | Use Goodwill to Maximize Exit Readiness | An Accountant’s Role in Exit Planning | How to Prepare Your Clients’ Kids for Their Inheritance | A Question of Trust: Not Just for the Wealthy | Trust and Estate Planning Is for Clients of All Ages | Annuities and Insurance Growing More Attractive | Bridge the Advice Gap for Better Financial Futures
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According to the American Psychological Association (APA), money has consistently topped Americans’ list of stressors ever since the first Stress in America survey was conducted in 2007. According to the APA:

  • 72 percent of adults report feeling stressed about money at least some of the time
  • 22 percent reported feeling “extreme stress” about money at some point during the past month
  • 26 percent of adults report feeling stressed about money most or all of the time

It shouldn’t be this way and this is where financial advisors can be a huge help.
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ADVISORY & CONSULTING

How Behavioral Finance Works

woman and man smiling and talking in business setting

What does money mean to the client?

By Rory Henry
The Holistic Guide to Wealth Management

I decided to call my book “The Holistic Guide to Wealth Management” because leveraging a suite of financial services offerings that work in harmony with each other is a powerful business model that can transform your firm. The transformative power of this model, however, is based on the human side of the advice we provide clients and how we can improve their lives. It’s about shifting the conversation from integrating and delivering services to clients to gaining a deep understanding of a client’s values and what gives them a sense of well-being.

MORE: Manage Change through A PACT | Priority No. 1: Your Mental and Physical Health | Trust Is the Primary Ingredient | How to Prepare Your Clients’ Kids for Their Inheritance | Annuities and Insurance Growing More Attractive | Quantifying the Value of an Advisor | Raise Your Rates to Change Your Clientele | How WealthTech Is Reshaping the Future of Holistic Advice | Profile of a Modern Firm: Putting the Vision into Practice | Tsunami of M&A, PE Is Disrupting the Accounting Profession | Introducing You to a Fulfilling Return on Relationships
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What is behavioral finance?

The Corporate Finance Institute defines behavioral finance as “the study of the influence of psychology on the behavior of investors, as well as on financial analysts.” Dr. Daniel Crosby, chief behavioral officer at Orion, and author of best sellers “The Behavioral Investor” and “The Laws of Wealth: Psychology and the Secret to Investing Success,” takes it a step further.
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PODCAST

Nicholson, Fox: Exit Planning and the Psychology of Letting Go | Holistic Guide to Wealth Management

“No one wants to leave the IRS more than they have to.”

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By Rory Henry CFP®, BFA™
For CPA Trendlines

An estimated 10 to 12 million Boomer-owned businesses are expected to transition over the next decade. That’s a massive wave of planning, liquidity events, and legacy questions. Yet experts say most owners don’t engage advisors until they’re well into the deal process.

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BUY the Holistic Guide to Wealth Management

“By the time they come to us, they’ve often already signed a letter of intent,” laments Randy A. Fox, CFP, AEP, founder of Two Hawks Family Office Services, on a recent panel discussion for contributors to my new book, Holistic Guide to Wealth Management. “That shuts the door on a lot of the strategies that could have helped them keep more of what they built,” Fox added. 

Fellow contributor and panel discussion guest Christine Nicholson, author, business consultant, and exit planning specialist, has worked with hundreds of owners. She sees the same distorted view of reality cloud their thinking — owners mistakenly assume their kids will take over and believe their business is worth far more than it really is. READ MORE →

PRO Member Exclusive

Priority No. 1: Your Mental and Physical Health

Henry
 Rory Henry, a Behavioral Financial Advisor, is the director at Arrowroot Family Office and co-founder of AFO Wealth Management Forward. He has created a program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practice.

Read this before you start adding new service offerings to your practice.

By Rory Henry
The Holistic Guide to Wealth Management

Most of you reading this article are highly motivated, highly disciplined individuals with a keen eye for detail and incredible dedication to your clients. I’m sure many of you are thinking about ways to squeeze even more productivity out of your day so you can find time to incorporate financial advisory services into your thriving practice.

MORE: Build Stronger Financial Futures with Health Care Planning | Marketing Strategies for Wealth Management Services | An Accountant’s Role in Exit Planning | Trust and Estate Planning Is for Clients of All Ages | Help Clients Manage and Embrace Investment Risk | Tax Advisory Services: A Pathway to Greater Financial Freedom | Leverage AI to Grow and Protect Revenue: Six Steps | Four Ways to Provide Wealth Management in Your Accounting Practice | What Multiples Mean to Accounting Firms | How Wealth Management Has Evolved | Why Now Is the Time for CPAs to Embrace Wealth Management
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We all know about the burnout epidemic plaguing the accounting profession, and it’s not just a mental health issue. Before you start burning the candle at both ends, please review the cautionary tales of highly accomplished CPAs and entrepreneurs below who’ve had to make significant recalibrations to their lives when their health ultimately failed them.
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GROWTH STRATEGIES

Crosby, Johnston: A Human-First, Tech-Forward Future | Holistic Guide to Wealth Management

Research shows that money activates more areas of the brain than sex, death, politics, or religion.

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By Rory Henry CFP®, BFA™
For CPA Trendlines

A recent McKinsey study found that the demand for holistic financial advice increased 60% from 2018 to 2023. Meanwhile, another McKinsey study projected a shortage of 100,000 financial advisors by 2034. That gap is leaving a massive opportunity for CPAs to step up as holistic advisors. 

MORE Rory Henry and The Holistic Guide to Wealth Management

BUY the Holistic Guide to Wealth Management

A recent Holistic Guide to Wealth Management book panel discussion with two industry luminaries showed that CPAs who are in the best position to thrive as holistic advisors are those who use technology to deliver deeper planning and relationship-driven advice. 

“Traditional econometric models were all predicated on this idea that people were rational,” notes psychologist, author, and behavioral finance expert, Dr. Daniel Crosby. “What we actually know is that it is perhaps least true of us when it comes to money.”  

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