A.I. Called Upon to Fight Pandemic

It might not be in time for this one, though.

By Rick Richardson

From predicting outbreaks to devising treatments, doctors are turning to AI to combat the COVID-19 pandemic.

MORE TECH THIS WEEK: Zoom Will Offer End-to-End Encryption to All Users | COVID-19 Contact Tracing App by Google, Apple Piloted in Switzerland | Emerging Tech Gets Bipartisan Boost | What Wi-Fi 6E Means for You | Smartphone Thermometers Predict Coronavirus Hot Spots | Open-Source Smart Home Standard in the Works
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Why It Matters. While machine-learning algorithms were already becoming a part of health care, COVID-19 is likely to accelerate their adoption. But lack of data and testing time could hinder their effectiveness – for this pandemic, at least.

The Only 3 Metrics You Need

A totally virtual firm outlines the metrics it uses to measure staffers.

By Jody Grunden
Summit CPA Group

If you want to grow your accounting firm, it’s important to evaluate the effectiveness of your process on a regular basis. You want to be aware of what’s working well and what’s not. You also want to continually be improving upon your services over time.

MORE: How to Attract Clients Like a Magnet | Riches in Niches | Marketing Is About Thought Leadership | How to Audit 401(k)s | 3 Measures of the Effectiveness of Your Team | How to Profit with Workflow Apps
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There are three things you can specifically monitor when it comes to the effectiveness of your team. Here’s how we do it at Summit CPA Group. Maybe these ideas will work for you too.

Syncing Up for the COVID Era

Woman reading paper document at office desk in front of computerThe three key ingredients for success in internal communications.

By Steven E. Sacks

Imagine this: A local reporter or a potential client contacts your firm after visiting your website. What happens next?

MORE: The New COVID-19 Workplace: Are You Prepared? | How to Create Effective Internal Communications | How to Select Your Firm’s Board | Trust Is a Key Organizational Ingredient | Real Influence Vs. Immediate Gratification | Fake It ‘Til You Make It: An Ultimate Goal?today.

With the media and clients clamoring for COVID-Era solutions, it’s happening increasingly often. Here’s how to be prepared.


Networking for Fun and Profit

Young man riding hour hand of clockHow to make business development fun, and not a dreaded, anxiety-provoking activity.

BONUS CHECKLISTS with 57 ITEMS: From 15 simple conversation starters to top 5 mistakes.

By Marc Rosenberg
The Rosenberg Practice Management Library

Networking is creating a group of acquaintances and professionals and keeping it active through regular communication for mutual benefit.

MORE: Why Consultative Selling Works | How Marketing Systems Produce Business Growth | 6 Keys to Developing New Client Prospects | Now Is the Time to Activate Your Referral Network | Does Your Firm Recognize All Its Skills? | Protect and Grow Existing Clients | The 4 Marketing Disciplines | 15 Powerful Niche Marketing Practices
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Truthfully, all professional service providers want to be held in high esteem by their clients and professional colleagues. Practicing true professionalism means becoming more than just a vendor who takes and fills orders from a client. It means transitioning into a trusted advisor whose expertise transcends your individual practice. Trusted advisors know the right questions to ask and where to find the right answers.