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What Relevance Means for Staffing in Accounting

Five young business people at work in an office setting.

Seventeen ways to improve.

By Marc Rosenberg
CPA Firm Staff: Managing Your #1 Asset

The business graveyard is littered with major organizations that missed the boat by failing to see cataclysmic game changers happening right before their eyes.

  • Ice companies failed to get into refrigeration because they saw themselves in the ice business.
  • Railroads missed out on autos and aerospace because they didn’t see themselves in the transportation business.
  • A CEO of Digital Equipment Corporation said he couldn’t imagine why people would want a computer in their own house.
  • It took the Wright Brothers five years to get the U.S. government to even talk to them about their invention.

MORE: How Accounting Staffing Has Changed
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In all fairness it’s extremely difficult, if not impossible, to anticipate and accept massive changes like these.
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How Accounting Staffing Has Changed

Businesswoman sitting on table while talking with four coworkers

And two major drivers of that change.

By Marc Rosenberg
CPA Firm Staff: Managing Your #1 Asset

“Treat people as they are and they will remain as they are. Treat people as they can be and should be and they will become as they can and should be.” – Goethe

“You see, really and truly, apart from the things anyone can pick up, such as dressing and the proper way of speaking and so on, the difference between a lady and a flower girl is not how she behaves, but how she’s treated. I shall always be a flower girl to Professor Higgins, because he always treats me as a flower girl. But I know I can be a lady to you, Colonel Pickering, because you always treat me as a lady and always will.” – Eliza Doolittle in “My Fair Lady”

MORE: Thirteen Traits of Partners You’ll Want to Keep | Six Rules for Keeping Partners Happy and Productive | Why Strategic Thinking Impacts Your Firm’s Future | Seven Things Good Firms Must Do | Five Ways to Separate Accounting Winners from Losers | Two Factors Determine Firm Profitability | Don’t Make Firm Profitability a Goal | Core Values: Why Your Firm Needs Them | Five Keys in Compensating New Managing Partners | Top 20 Tough Choices for the Partner Comp Committee | Voting on Ownership Basis? Three Better Methods | What Partners Do and Don’t Deserve
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The ancient Greek philosopher Heraclitus said: “There is nothing permanent except change.” People fly and drive cars instead of using horses and carts. Technology has replaced calculators, slide rules and the process for writing books. Food is purchased at grocery stores instead of grown on farms.

Drastic changes have occurred in the CPA industry as well. One of the biggest areas of change is how staff are managed and treated, as shown by this chart.
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MERGERS & ACQUISITIONS

Merger Checklist: 34 Action Steps

https://cpatrendlines.com/2021/11/09/why-its-time-for-an-acquisition/

There are a lot of decisions to make.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

Most firms find that it takes three to four years to fully implement a merger. But during the first few months after the effective date of the merger, there are quite a few administrative and procedural things that need to be attended to immediately.

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Most firms try to get as much of a head start as possible, before the effective date of the merger.
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MERGERS & ACQUISITIONS

Why Solos Need Practice Continuation Agreements

Woman and man shaking hands across a desk
It’s a favor, so negotiate generously.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

A Practice Continuation Agreement (PCA) is a written contract between a sole practitioner and another firm for the latter to take over the solo’s practice, either permanently or temporarily, in the event of a sudden, unexpected event that prevents the solo from working, most commonly a health issue.

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Logically, it would make total sense for every one of the 30,000 sole practitioners in the U.S. to have a PCA in place. After all, the solo has no other partners to take her place and in the vast majority of cases, the solo’s staff doesn’t have the skill level or the certifications needed to run the practice in the absence of the owner.
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MERGERS & ACQUISITIONS

How to Merge Two Solo Accountants

two men standing and shaking hands

A list of 21 issues to consider.

By Marc Rosenberg
CPA Firm Mergers: Your Complete Guide

When considering a merger of sole practitioners, there are numerous critical issues to negotiate. Twenty-one, in fact.

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1. Method/system for splitting the profits. Keep in mind that if you devise a system that essentially revolves around making each solo a profit center, as if they still had their own firms, it will tend to discourage the two of you working together as one firm.
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